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How to Choose Your Website Platform in 3 Easy Steps

Designing a sleek business website can be a daunting task. There are many aspects to consider. Furthermore, website design is hard for those without a background in web layout, design, or marketing. However, more easy-to-use website platforms have been created within the last decade. These platforms make it simple to design a functional and visually stunning website for your small or large business. In fact, with these options, anyone can become the creator and manager of a website they are proud of. With so many options to choose from, one of the biggest challenges facing companies is deciding which platform to use. Secondly, learning the ropes of your new website platform is a hurdle, but it can be overcome with the help of a reliable IT company by your side. 

Solar VPS makes website design straightforward. With our customer service representatives available to help troubleshoot problems, you get more support than ever before. Plus, our IT systems are some of the most robust and cutting-edge options out there, giving you the software, hardware, servers, and security systems you need to launch a successful business website. We can meet with you to discuss your needs and help you choose the right website platform for your needs.

With so many options on the market today, don’t worry – there is a solution waiting for you. Solar VPS will help you find it! Just visit our website or contact us to start composing your future website in no time. Here is how to choose your website platform in three easy steps.

Figure Out Who You Are 

As an established business, you probably feel like you know who you are pretty accurately. However, many businesses struggle to establish a strong website at first because they don’t know how to put themselves into the right words. Choosing from numerous website platforms requires that you first understand who you are as a business to find the right platform to most accurately portray your services or products. 

The best way to figure out who you are is to gather your business team for a website design meeting. Discuss your services or products in-depth and find out who your target audience is. For example, if you run a fence manufacturing company that works mostly with larger corporations to craft specialized industrial fences, then you want a website that appeals to that demographic. In contrast, if you own a small bakery that works with families to craft beautiful cakes for their celebrations, you probably want a website with a lighter feel to it. 

Remember that details matter when it comes to website design and layout. Once you know who you are trying to attract, you can begin listing some aspects or features that might be useful. This will come in handy later when it comes to shopping for different website platforms that reflect your needs. Using our bakery example, your list might include the following features and aesthetics: warm colors, online payment portal, lots of photos of past baking projects, customer testimonials, About Us page, menu listing, and the store location and contact information. In contrast, our metal fence company might have a list that goes in-depth about the crafting process, materials used, and the benefits of investing in their products. This list formulates the heart of your identity as a business as it should appear on your website. 

Shop Website Platforms

The second step of choosing your website platform is doing some research and shopping the numerous options. From Web Flow to WordPress to Wix, there are so many website platforms on the market today that it can seem overwhelming. However, Solar VPS can help with guidance into which website platforms best suit your needs. 

One of the easiest ways to begin your search is with a simple Google search into website platforms. Take the list you crafted in the first step and conduct some basic research. From this simple step, you should have a list of a few options that could suit your needs. You will need to set a budget, as many website platforms come with standard free options that give you basic layouts and more personalized solutions that cost extra. In the end, try narrowing down your initial research to two or three website platforms that you think best reflect the image you want to market on your website. 

Making The Final Selection

For your final selection, we recommend testing out two website platforms you believe best fit your business image. You can set up basic free webpages and get a feel for how easy they are to use and interact with their customizable options. If you like the way a certain website platform performs, you can always make changes, upgrade to a more customizable plan and revamp your website in the future. This hands-on approach is one of the best ways to also get a feel for how your Solar VPS hardware, software, and server systems enable the website platform of your choice to perform. With fast connection speeds and a 99.9% uptime guarantee, Solar VPS is here for you during your website design process from day one. 

Contact Solar VPS 

Solar VPS is here for all your IT needs, from web hosting to website platform selection and design. We give you everything you need to craft the perfect website and maintain it with ease. Plus, our security systems and protocols mean your website is secure day and night. If you want to learn more about the Solar VPS difference in IT services, call us today toll-free at (800) 799-1713.