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4 Reasons To Expand Your Business Online This Year

Taking your business online or expanding your online business with more services, products, or a greater outreach can all be profitable choices. However, many aspects go into successfully expanding online business. Your online business presence should be established well before you officially begin to search for customers. That means creating a stunning business website, beginning a streamlined marketing strategy, and setting yourself up for success with the best online business practices. However, it’s not as simple as knowing what to do. You also need help figuring out how to implement these aspects into your online business. That’s where Solar VPS can help. 

Solar VPS can help you establish the strongest online business presence for your enterprise this year. We are here for all of your IT needs, both large and small. Our IT experts can meet with you to discuss your needs, help you find IT plans that help you successfully launch an online business, and answer your questions anytime. With our reliable and fast IT services, we give you all the tools and resources you need for success. Visit our website today to learn even more about what we have to offer you at Solar VPS. 

Here are four reasons to expand your business online this year. 

Online Businesses Bring You More Customers 

One of the most obvious reasons to consider expanding your business online is to reach more customers. Although you can have a strong brick-and-mortar business, your outreach is limited to clients or customers who live in your region. Most of the time, this is acceptable because if your business is strong, you are likely making a significant profit. However, it’s never a bad idea to find ways to increase profit margins without some of the extra costs of maintaining a physical business location. 

Going online with your business can be one of the best ways to do this. You can still maintain your physical location, but also can expand online to reach customers who might love your products but live halfway across the country. Plus, you can make this transition as slowly or as quickly as you want by taking the right steps, asking questions, and making smart investments. 

Your Website Can Tell Your Story 

Another bonus of expanding your business online is establishing a solid web presence. Your website can tell your story in a way that is difficult to convey in a physical business location. With web content and blog posts as well as static web pages, users can learn more about how your business came to be, who you are as a business, your values, and what you have to offer. It’s sometimes easier to gain new clients through a strong online presence. People are interested in investing in companies that truly care and have an established identity.

Plus, the act of creating your business website can be therapeutic and freeing. On your website, you can show who you are and use your creative side. You don’t even have to have a background in web design to craft a stunning website. Our expert web designers are eager to help you with tips, insights, and helpful guidance, including our Sickbay Support team whenever you need it. 

web hosting services control panel man looking at screen
Photo by rafzin p on Unsplash

Use Web Tools For Better Traffic

Of course, a website is also a great way to tap into the many resources available within the IT world. You can use features such as SEO optimization technology on your website and blog content to direct users towards your business. Part of creating a strong online presence is knowing how to bring people who might want your products or services to your website. This is easy to do when you use tools like SEO optimization and online payment fields. 

SEO (Search Engine Optimization) involves using strategic keywords in your web or blog content. For instance, if your business provides lawncare in Florida, you would want to use keywords that direct users to your webpage. You might use “local Florida lawncare,” “expert lawncare,” or “Florida lawncare” to help optimize your webpage. You can’t get these same results with only old-school marketing techniques. Therefore, there is a clear benefit of choosing to add an online business presence to your current establishment. 

IT Systems and Software Can Change The Way You Operate

Finally, an online business presence can help alter the way you operate your business overall, saving you time and money. Although you are likely to keep your physical business, an online business can teach you new ways to manage your enterprise that ensure your success. Using strong IT systems from Solar VPS can help you achieve increased profits. With fast connection speeds, reliable servers, durable software, and trusted data centers, we give you more for your money at Solar VPS. 

Contact Solar VPS To Expand Your Online Business Today

Establishing an online business presence doesn’t have to be difficult. Solar VPS experts make it simple to begin an online business, transition a business to any online platform, or expand your business online. With these four reasons to expand your business online in mind, you can find the resources to get started today. Contact us at Solar VPS to start now, or visit our website to learn even more about our IT services and plans. 

How to Choose Your Website Platform in 3 Easy Steps

Designing a sleek business website can be a daunting task. There are many aspects to consider. Furthermore, website design is hard for those without a background in web layout, design, or marketing. However, more easy-to-use website platforms have been created within the last decade. These platforms make it simple to design a functional and visually stunning website for your small or large business. In fact, with these options, anyone can become the creator and manager of a website they are proud of. With so many options to choose from, one of the biggest challenges facing companies is deciding which platform to use. Secondly, learning the ropes of your new website platform is a hurdle, but it can be overcome with the help of a reliable IT company by your side. 

Solar VPS makes website design straightforward. With our customer service representatives available to help troubleshoot problems, you get more support than ever before. Plus, our IT systems are some of the most robust and cutting-edge options out there, giving you the software, hardware, servers, and security systems you need to launch a successful business website. We can meet with you to discuss your needs and help you choose the right website platform for your needs.

With so many options on the market today, don’t worry – there is a solution waiting for you. Solar VPS will help you find it! Just visit our website or contact us to start composing your future website in no time. Here is how to choose your website platform in three easy steps.

Figure Out Who You Are 

As an established business, you probably feel like you know who you are pretty accurately. However, many businesses struggle to establish a strong website at first because they don’t know how to put themselves into the right words. Choosing from numerous website platforms requires that you first understand who you are as a business to find the right platform to most accurately portray your services or products. 

The best way to figure out who you are is to gather your business team for a website design meeting. Discuss your services or products in-depth and find out who your target audience is. For example, if you run a fence manufacturing company that works mostly with larger corporations to craft specialized industrial fences, then you want a website that appeals to that demographic. In contrast, if you own a small bakery that works with families to craft beautiful cakes for their celebrations, you probably want a website with a lighter feel to it. 

Remember that details matter when it comes to website design and layout. Once you know who you are trying to attract, you can begin listing some aspects or features that might be useful. This will come in handy later when it comes to shopping for different website platforms that reflect your needs. Using our bakery example, your list might include the following features and aesthetics: warm colors, online payment portal, lots of photos of past baking projects, customer testimonials, About Us page, menu listing, and the store location and contact information. In contrast, our metal fence company might have a list that goes in-depth about the crafting process, materials used, and the benefits of investing in their products. This list formulates the heart of your identity as a business as it should appear on your website. 

Shop Website Platforms

The second step of choosing your website platform is doing some research and shopping the numerous options. From Web Flow to WordPress to Wix, there are so many website platforms on the market today that it can seem overwhelming. However, Solar VPS can help with guidance into which website platforms best suit your needs. 

One of the easiest ways to begin your search is with a simple Google search into website platforms. Take the list you crafted in the first step and conduct some basic research. From this simple step, you should have a list of a few options that could suit your needs. You will need to set a budget, as many website platforms come with standard free options that give you basic layouts and more personalized solutions that cost extra. In the end, try narrowing down your initial research to two or three website platforms that you think best reflect the image you want to market on your website. 

Making The Final Selection

For your final selection, we recommend testing out two website platforms you believe best fit your business image. You can set up basic free webpages and get a feel for how easy they are to use and interact with their customizable options. If you like the way a certain website platform performs, you can always make changes, upgrade to a more customizable plan and revamp your website in the future. This hands-on approach is one of the best ways to also get a feel for how your Solar VPS hardware, software, and server systems enable the website platform of your choice to perform. With fast connection speeds and a 99.9% uptime guarantee, Solar VPS is here for you during your website design process from day one. 

Contact Solar VPS 

Solar VPS is here for all your IT needs, from web hosting to website platform selection and design. We give you everything you need to craft the perfect website and maintain it with ease. Plus, our security systems and protocols mean your website is secure day and night. If you want to learn more about the Solar VPS difference in IT services, call us today toll-free at (800) 799-1713.