This is a topic our marketing team talks about all the time. On an almost daily basis our marketing teams chats about how to effectively market Cloud solutions to the web hosting market and the non web hosting market. The more important part of that statement is the later. The non web hosting market. For the longest time, as far as we can recall, the web hosting industry and web hosting vendors have been mostly satisfied selling their solutions to members of the web hosting community – i.e. consumers who know what the difference between a VPS and a dedicated server is. But here’s the thing – the world is changing and this inclusive business model of only selling to those in the know is an old world failing business model. The new model, as 1 & 1 has noted, is to sell web hosting solutions to the people who need them without knowing they need them or even how to use them.
With this in mind, we want to take this time to chat about the different types of customers on the market who fall into the “need, but not know” boat of web hosting. These are the people who Cloud hosting companies should be selling and marketing to.
Writers, Artists and Businesses
Forget about the technical classification of writers equaling bloggers, or artists equaling digital gallery hosts or businesses equaling a sprawlingEcommerce platform. Instead of classifying these people as bloggers, as gallery hosts or as ecommerce installs, web hosting companies – Cloud hosting companies – need to talk to these potential and needful clients in terms which translate easily. Instead of telling a writer he/she needs a blog, talk about it in terms of setting up a space for readers and subscribers. When it comes to artists, photographers, painters and the like, instead of selling how fast their photos and images will load due to the resources of their VPS or dedicated server, talk about views, shares, visibility and bringing their work to the public eye. Lastly, when it comes to businesses, there is no need to talk about how much bandwidth or how many CPU cores their ecommerce site will need to function. Simply sell an ecommerce site to a business as you would sell anything to a business – it will make them more money and provide them more exposure. In other terms, for a business, for a writer and for an artist, web hosting is just the cost of doing business these days. Continue