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A Beginner’s Guide to Small Business Brand Monitoring for Growth

Photo by Kreatikar on pixabay

Establishing a corporate identity is no small task, especially for small businesses. In 2020, small businesses have a variety of resources available to assist in the process, but remaining growth-oriented is a key component. As business has continued to shift to online, there’s no better time to develop a strong online presence than right now. In today’s blog post, we’ll look at some resources that your team can use to monitor these developments for your small business.

Small Business Tip #1: What’s in a Name Anyway?

Before we get too deep in today’s post, let’s talk a little bit about your business name. Whether you’re an established company, an up-and-coming one, or just starting out, your branding depends on the quality of your name. We’re talking about brand recognition here. While it might seem scary to change your name, it might make sense in some cases. 

For example, there may be a similarly named company that operates in a related field. It might also be a good thing to change your name if you cannot purchase a web domain with your company name in it. It can make the difference between gaining or losing customers. It comes down to authenticity. According to Stackla, 86% of consumers use authenticity as the key factor in deciding what brands they like and support. Consider it as a first step forward, especially if you’re looking to completely re-brand who your company is.

Small Business Tip #2: Branding Yourself

When it comes to establishing the online branding of your small business, it helps to understand how you are already perceived. If your company has been established, there’s a good chance that customers have perceptions about your organization. When you do an informal search, you might be pleasantly or unpleasantly surprised by what people think. There’s no better time to use existing data to inform your new branding opportunities. A part of your company’s new online presence should address previous areas of failure. Moving forward with a new branding campaign means growing from the past and doing better.

Small Business Tip #3: Create Content

No matter the kind of small business that you’re running, drawing viewers and engaging customers is an important pathway to growth. How you create new content to entice your audience and represent your brand accordingly is essential to growing new business. This might take the form of short videos, written blogs, or both depending on your growth plan. Regardless of the forms used, sharing only the best content will put your best messaging forward. Depending on the size of your team, it might be beneficial to hire outside contributors to create this content on an on-going basis. No matter how the content is created, keeping things fresh and interesting will show viewers and potential customers that your company embraces growth, development, and keeping engaged with current trends.

Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

Small Business Tip #4: Use Multiple Platforms

As your content develops, it’s a good idea to diversify how you communicate with your followers and customers. Having a solid website is a great start, but modern consumers want to consume your offerings in many different ways. Consider adding a few of the following: Facebook, Instagram, Twitter, LinkedIn, and Snapchat. You might be worried that keeping up with too many accounts will be stressful or problematic, but solutions exist to manage multiple accounts all in one place. One such solution is called HootSuite. In HootSuite, you can create and share posts to one, a few, or all of the connected apps. Once configured, members of your content creation team can create a post and share it simultaneously with the appropriate channels. A post management system like HootSuite can be used to create, schedule, and manage content easily. When your content can be created and shared easily, it’s impossible to forget to share the latest and greatest developments that your company has had.

Small Business Tip #5: Your People Matter

Another concept of small business brand development involves the human factor. While promoting and sharing aspects of your business is incredibly important, visitors to your website and social media accounts want to understand who your company is. This comes down to the humans on your team. Your employees function as brand ambassadors. To promote your brand is to promote the greatness of the members of your team. Embrace the uniqueness of your products and the people that create and manage them. Without their input and their stewardship, your brand would not be noticed.

Small Business Tip #6: Partner with the Right Experts

Revamping your brand growth is no easy task. It cannot be done alone and your team needs guidance. Finding the right collective of developers, designers, and consultants is essential to the overall growth and success of branding. As you create online marketing and branding, having access to a dashboard that will allow you to manage traffic can show the success of different aspects of your branding projects. Many web servers will provide dashboards with on-demand analytics to assist in managing the different aspects of content development and dissemination.

Solar VPS: Brand Management Tools for Small Business

Now that you’ve learned a bit more about growing your small business brand, it’s time to spring into action. The uniqueness of each and every organization presents successes and opportunities for your digital branding process. At Solar VPS, we will do our best to get your team on the pathway towards effective brand monitoring and growth. Don’t go it alone–contact us today to learn more about how we can assist you in this transition.