Solar VPS Blog

Six Ways to Grow A Small Business During the Pandemic

Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

Small businesses were hit hard this past year during the Covid-19 pandemic. The struggle for most small businesses is that they rely more heavily upon localized traffic for their sales. During the shutdown, many small businesses were unable to keep their doors open, and profits plummeted. However, if you are a small business owner who has struggled throughout the Covid-19 outbreak, there are small things you can do that will make a significant impact on your sales. Solar VPS is here to help you learn more about what you can do to grow your small business despite the pandemic.  

Use Strategic Digital Marketing Plans

When it comes to marketing – both in-person and online – strategic plans can make a significant difference. You never want to market your business on the fly. Well-thought-out plans that are adaptable to changing times are a fantastic way to stay relevant and reach a wider audience. You and your business partners should have regular meetings to discuss and plan out your marketing goals. 

At these meetings, ask yourself some key questions. What products or services do you want to focus on? What is the message you want to convey to your customers? What is your budget for marketing? What platforms do you want to use to share your message? Once you have answers to these questions and other relevant inquiries, you can write a detailed, step-by-step marketing plan for the digital world.

Write Informative Blog Posts

Another way to quickly grow your business during the pandemic is through crafting detailed and informative blog posts. The content of these posts should have a targeted topic and message. However, you don’t want to write posts that are too long or begin to veer into other topics. When these posts are written well, they effectively inform your audience of your products and services. They show how knowledgeable you are about what your business can offer them, and are more personal than a simple product description or About Us page. It is a way to connect closely with current and future customers. It also allows readers to share the content through social media platforms, which can increase traffic to your site.

Use SEO

SEO stands for “search engine optimization.” By learning to effectively optimize what potential customers might be searching for, you can increase traffic flow to your website. More flow to your site also means a likely increase in sales. The basics of SEO rely on learning to choose targeted keywords and phrases you use throughout your posted content. Use these keywords correctly, and potential readers searching for those topics are more likely to interact with your content. 

Don't panic! Your small business can  still  thrive during the pandemic.
Photo by Glen Carrie on Unsplash

Host Virtual Events

With the popularity of Zoom, Facebook Live, Skype, and other video conferencing applications, hosting virtual events is now easier than ever. The pandemic may seem like the wrong time to host events to market your small business, but it makes some elements even easier. For instance, the costs of a virtual event are much lower than an in-person event that might have taken place before the pandemic. Use these video services to your advantage and interact more intimately with your customer base. Think of fun and interactive virtual events you can host. Don’t just speak to your audience in these events; try to find ways to engage your audience actively. You can use this time to collect surveys and ask your customers what they love about your business and what they might like to see change. 

Stay Connected with Other Small Businesses

As a small business owner, you know the struggles you faced running your company during the pandemic, so don’t ignore others in a similar situation. Remember, networking is always a good idea, and it shouldn’t be put on hold because of the virus. Instead, find new ways to network and connect with other small business owners. By banding together, you can help ensure that others’ needs are met and that your community works together to protect your role in your neighborhood. 

See Things from Both Sides

Lastly, it is a good idea to reach out to your customers. Showing them that you see them as valuable individuals instead of just customers will mean a lot. Remember, they are people struggling in their ways during these challenging times, too. A caring and warm outlook can help everyone deal with difficult times and encourage them to continue supporting you as you support them. Offer flexible services, always put your customers’ health and safety first, and ask them for suggestions. People are more likely to support a small business that is personable and caring instead of being solely focused on its profits. 

Contact Solar VPS Today

Are you a small business owner with questions about how to expand your business during the Covid-19 pandemic? Do you want to learn more about the services that Solar VPS offers? If so, we are here for you – just a phone call away. Give us a call today toll-free at (800) 799-1713 or follow us on our social media platforms for more information. 

A Beginner’s Guide to Small Business Brand Monitoring for Growth

Photo by Kreatikar on pixabay

Establishing a corporate identity is no small task, especially for small businesses. In 2020, small businesses have a variety of resources available to assist in the process, but remaining growth-oriented is a key component. As business has continued to shift to online, there’s no better time to develop a strong online presence than right now. In today’s blog post, we’ll look at some resources that your team can use to monitor these developments for your small business.

Small Business Tip #1: What’s in a Name Anyway?

Before we get too deep in today’s post, let’s talk a little bit about your business name. Whether you’re an established company, an up-and-coming one, or just starting out, your branding depends on the quality of your name. We’re talking about brand recognition here. While it might seem scary to change your name, it might make sense in some cases. 

For example, there may be a similarly named company that operates in a related field. It might also be a good thing to change your name if you cannot purchase a web domain with your company name in it. It can make the difference between gaining or losing customers. It comes down to authenticity. According to Stackla, 86% of consumers use authenticity as the key factor in deciding what brands they like and support. Consider it as a first step forward, especially if you’re looking to completely re-brand who your company is.

Small Business Tip #2: Branding Yourself

When it comes to establishing the online branding of your small business, it helps to understand how you are already perceived. If your company has been established, there’s a good chance that customers have perceptions about your organization. When you do an informal search, you might be pleasantly or unpleasantly surprised by what people think. There’s no better time to use existing data to inform your new branding opportunities. A part of your company’s new online presence should address previous areas of failure. Moving forward with a new branding campaign means growing from the past and doing better.

Small Business Tip #3: Create Content

No matter the kind of small business that you’re running, drawing viewers and engaging customers is an important pathway to growth. How you create new content to entice your audience and represent your brand accordingly is essential to growing new business. This might take the form of short videos, written blogs, or both depending on your growth plan. Regardless of the forms used, sharing only the best content will put your best messaging forward. Depending on the size of your team, it might be beneficial to hire outside contributors to create this content on an on-going basis. No matter how the content is created, keeping things fresh and interesting will show viewers and potential customers that your company embraces growth, development, and keeping engaged with current trends.

Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

Small Business Tip #4: Use Multiple Platforms

As your content develops, it’s a good idea to diversify how you communicate with your followers and customers. Having a solid website is a great start, but modern consumers want to consume your offerings in many different ways. Consider adding a few of the following: Facebook, Instagram, Twitter, LinkedIn, and Snapchat. You might be worried that keeping up with too many accounts will be stressful or problematic, but solutions exist to manage multiple accounts all in one place. One such solution is called HootSuite. In HootSuite, you can create and share posts to one, a few, or all of the connected apps. Once configured, members of your content creation team can create a post and share it simultaneously with the appropriate channels. A post management system like HootSuite can be used to create, schedule, and manage content easily. When your content can be created and shared easily, it’s impossible to forget to share the latest and greatest developments that your company has had.

Small Business Tip #5: Your People Matter

Another concept of small business brand development involves the human factor. While promoting and sharing aspects of your business is incredibly important, visitors to your website and social media accounts want to understand who your company is. This comes down to the humans on your team. Your employees function as brand ambassadors. To promote your brand is to promote the greatness of the members of your team. Embrace the uniqueness of your products and the people that create and manage them. Without their input and their stewardship, your brand would not be noticed.

Small Business Tip #6: Partner with the Right Experts

Revamping your brand growth is no easy task. It cannot be done alone and your team needs guidance. Finding the right collective of developers, designers, and consultants is essential to the overall growth and success of branding. As you create online marketing and branding, having access to a dashboard that will allow you to manage traffic can show the success of different aspects of your branding projects. Many web servers will provide dashboards with on-demand analytics to assist in managing the different aspects of content development and dissemination.

Solar VPS: Brand Management Tools for Small Business

Now that you’ve learned a bit more about growing your small business brand, it’s time to spring into action. The uniqueness of each and every organization presents successes and opportunities for your digital branding process. At Solar VPS, we will do our best to get your team on the pathway towards effective brand monitoring and growth. Don’t go it alone–contact us today to learn more about how we can assist you in this transition.