Solar VPS Blog

Six Hot SEO Tips For 2020 and Early 2021

The best SEO strategies are constantly adapted to address current search engine trends. If you are planning a new SEO plan for 2021 or want to improve your ranking on the search engine results pages (SERPs), we’ve put together some hot tips to help you out.

SEO Tip #1 Create Quality Content

There has been a dramatic increase in web content over the past year. And let’s face it: not all of this content is high-quality. Users are savvy enough to recognize when this the case. They won’t spend time reading poor content, let alone engaging with it.

One way to increase user engagement that enhances your SEO is to provide quality content informs. When a user finds your content valuable they are more likely to share it via a link. Search engines view this as a positive and will send more users your way. Inbound links to content are a top factor in SEO rankings.

It’s a simple tip that can make you stand out in the crowd. Quality content will also increase your site’s dwell time. Dwell time is how long a user spends on a site. Search engines use this as a factor in ranking results.

Creating quality content for the best SEO results doesn’t have to be difficult. You don’t have to be a grammar expert. Even the best writers use tools like Grammarly to make sure their content is grammatically correct.

Quality content is written in an authoritative manner. It’s ideal to know a topic well to create content that is viewed as authoritative, but you can also achieve good results by researching.

SEO Tip # 2 Maximize SEO with Video Content

It is estimated that 80% of online traffic in 2021 will be from video content. Yet many websites are still not integrating video into their content. Create quality video for your website now, and you will have a jump start on the competition.

Video content is valuable because it can increase the amount of time a user spends on your site. A user is more likely to watch your full video than read through a lengthy article. As mentioned previously, dwell time is a factor used by search engines for rankings.

Your website should only contain video and audio that is high-quality. If you don’t have the technical tools to achieve this, it might be worth it to add them to your 2021 budget planning.

But before you create new content, go through any existing videos on your site and make sure they are good quality with updated titles and descriptions. By doing this you can make better use of what you already have to improve SEO performance.

SEO Tip #3 Optimize for Voice Searches

Voice searching technology has continued to improve, and users have responded by engaging it more often.

Most voice searches are mobile users searching for a local business. If your customer base is local, this is an invaluable tool to maximize. You do that by having geographic-specific keywords in your content. Follow this up by making sure all of your online address and contact information is correct and consistent.

SEO Tip #4 Use Mobile-First Indexing

Google now considers the mobile version of your site as the primary one, which is what mobile-first indexing means. If you don’t have a mobile site, they default to the desktop version as your primary site in searches. You can take a hit with these results if your desktop site is not mobile-friendly.

The best results in search engines will be achieved if your site is responsive and automatically adapts to the screen size of the user. Google also recommends this since doing so means you will have one URL. If you have a separate mobile site it may have an URL that begins with an “m.” Sites with this type of URL do not produce the best search engine results.

SEO

SEO Tip #5 Create Content For Keyword Snippets

Featured snippets show up just under the ads and before ranked results on a SERP. They are short paragraphs or lists often next to a table, graph, or image. Featured snippets don’t always show up in searches, but when they do they stand out and will drive traffic to your site.

You can increase the chances of content being a featured search engine snippet by focusing on the answer to a basic keyword question. Create a brief and concise paragraph or a list to answer the question.

For example, a Google search of “what is the most popular chocolate” doesn’t even yield an ad first, but rather a snippet. The featured snippet is a bulleted list titled “Top Ten Most Searched Chocolates in The World” with a link back to the site that created the list.

SEO Tip #6 Maximize Your Speed and Uptime

A user’s experience on your site is enhanced when your site performs well technically. You don’t want to drive users away because your site takes too long to respond to clicks – or worse, lose them altogether when your website is down.

If you want the best technical performance for your site to improve your SEO, consider cloud VPS hosting. Solar VPS offers cloud hosting services that can help you achieve maximum speeds and uptime. Click here for information on our cloud hosting options.

SEO Bonus Tip

The tips outlined here all point in the direction of creating the best user experience possible. The hottest tip for now and going into 2021 is to focus on enhancing the user experience to achieve the best results in SEO.

Three Ways That SEO Can Enhance Your Web Presence

Whether your business has been operating for a while or it’s just starting out, it needs a strong web presence to attract more potential customers to your company. When people are searching for answers to their questions, they’ll turn to the internet. Using search engine optimization, or SEO, tactics helps your website appear higher on search engine results. This increases the chances of people finding your website and exploring it to learn more about your products. Learn about the different ways SEO enhances your online presence.  

Why Is it Important to Use SEO to Enhance Your Web Presence? 

Gone are the days where customers searched through magazines or newspapers to research products and businesses. Instead, people now turn to the internet to discover which products are best suited to their needs and preferences. A strong web presence is important because it allows your company to more easily stand out from the competition and brings more interested prospects to your site. 

Showing up more on visitors’ search results makes them more interested to learn more about the products or services you provide, leading you to convert more leads to customers. Regularly seeing valuable content on your site also makes customers build more trust in you. This leads to stronger connections with customers, higher retention rates, and larger referral numbers.  

Establishes Yourself as a Thought Leader in Your Industry 

A main goal to keep in mind when building your marketing strategy is to create valuable content for consumers. When people are trying to learn more about a certain topic, they’ll typically Google it to learn more. With you writing engaging, high-quality content, customers can find solutions to their problems. Producing consistent content that regularly answers consumers’ questions also makes them feel confident in your brand and level of expertise. 

The main way to get your content seen by your target audience is through effective search engine marketing tactics. You must properly optimize your content to follow SEO best practices so it can more easily show up online. Use keyword research to find out what topics your target audience is searching for. Including certain keywords in your blog posts, white papers, e-books, and other website copy helps it appear higher up on search engines. Your audience will easily find topics they’re searching for and will feel like your content is catered toward them specifically. 

Another way to use SEO to craft valuable content is by including internal and external links throughout your pieces. Internal links allow readers to visit other valuable areas on your website to gain more information on certain subject matters. Be sure to build a strong content portfolio, so you can link to interesting and unique material in each post. Link to external sources if you need to back up any factual information or statistics you shared to increase the credibility of your content. 

Having a significant amount of content available to your consumers brings more of them to your site and establishes you as a thought leader in your industry on a wide variety of subject matters. 

Makes Your Website More User-Friendly

Practicing SEO tactics means optimizing your site accordingly so it appears more easily online. One way to do this is by making your website mobile-friendly. Many people search the internet straight from their smartphone, so odds are that’s how a majority of your leads and customers will be visiting your site. This is why you should take the time to build a website that displays easily on a mobile phone and is visually appealing on the screen. Many web hosting services and content management systems allow you to preview your website on a mobile device to ensure it looks good to visitors. 

Another way to improve your web optimization is to improve your page loading times. You can use simple coding and text modification tactics to boost your pages’ speeds. This includes practicing methods like removing commas, unnecessary characters, and spaces from your codes to increase your page speed. Google typically measures your page speeds when ranking pages, so it’s important to do what you can to enhance these speeds. Pages containing longer load times can also cause more impatient visitors to leave your page, resulting in higher bounce rates. 

Practicing SEO strategies when optimizing your site makes it easier for visitors to use. This makes more people want to come to your site and visit different pages. The more they explore your site and like what they see, the more likely they are to learn more about your offerings and contact you directly for a quote or purchase. 

Targets Local Audiences

You can use SEO to target your content to be seen by people in specific locations. If your business is strictly online or reaches a national audience, this feature may not appeal to you too much. But if you have a locally-owned businesses and want to attract people in or around your area, you can target your SEO accordingly to reach people in your own town or surrounding locations. 

As your target audience searches for businesses in their area, your website should pop up on their results if targeted effectively enough. They’ll see your website and customer reviews to easily learn more about your business and its products. You can optimize your site to target local audiences by completing smaller, more basic SEO tasks like:

  • Creating a Google My Business page to list your business in your specific location
  • Adding your business address to your website
  • Building business citations for local and national directory websites
  • Optimizing your meta descriptions and title tags according to your location and category. 

Using SEO to Boost Your Web Presence

Once you start using common SEO best practices in your copy and on other parts of your website, you’ll see a significant increase in visitors. As you continue pushing out more relevant content and you rank higher on search engines, more leads will become customers. These customers will then regularly view your content for more helpful information, which will build trust in your brand and products. Contact us today to learn more about how to use SEO optimization strategies to your website’s advantage.

Five Ways that SEO Drives Customer Traffic in Your Direction

Image by Katie White from Pixabay

Search Engine Optimization (or SEO) should be a crucial part of any website’s marketing strategy. SEO is an easy way to raise your company’s profile, but understanding SEO can be tricky. In today’s blog post, we’ll look at five ways that your team can use it to drive customer traffic to your content.

SEO Drives Traffic Way #1: Using the Right Words

The first way of driving traffic toward your web content comes down to using the right words. This can be achieved by generating appropriate content and messaging across all channels. Before you can reach a place where the right words are front and center, it’s essential that you understand who your audience truly is.  Depending on the type of content and the goals of your organization, chances are that this will look very different from any other company. As you learn more about your audience, you will begin to understand what messaging is the most productive for garnering their attention. Generating appropriate content comes down to what you say and why you say it.

SEO Drives Traffic Way #2: Genuine Social Media Posts

The second consideration that can increase web traffic for your company involves going multi-modal. While a website is good and can provide a clear picture of your organization, social media provides more opportunities to reach your core audience. The tricky thing that you might not have considered is exactly how diverse your social media offering should be to reach the greatest cross-section of viewers.

While most organizations that use social media are on the traditional apps–Facebook, Instagram, and Twitter–there’s a deeper layer to each of those apps. Building and maintaining content on each of these servers is a great start. However, there is an untapped market that happens with the roll-out of new features. Are your social media warriors using any of the following yet?

  • Instagram Stories (where a link can be embedded with content that leads to your webpage)
  • Facebook Messenger (where automated messages can be sent to users who opt-in for more information)
  • IGTV (an Instagram add-on that has become a stand-alone app–it allows your team to create longer promotional content that can be linked to existing accounts)

Of course, it’s important to remember non-traditional marketing apps like YouTube, Snapchat, and Pinterest. Learning how your customer base utilizes any app should be a part of any new or revised marketing strategy. Making small tweaks can pay huge dividends going forward. As your content evolves, your team will find new and innovative ways to use unique SEO terminology to pull viewers into your vortex.

SEO Drives Traffic Way #3: True Customer Engagement

The third way to drive more deliberate traffic to your content will come with time and growth. As your brand becomes more and more recognizable, your community of followers will grow. On social media platforms like Facebook, your most loyal and engaged followers will receive a special designation from the platform. Brand managers can easily detect these superstar followers by the designation and their interaction with social media content. As you find these followers, look for ways to interact with them.

The easiest way to interact with your top customers is to use social media and blog posts to encourage interaction. Post open-ended questions about your products, services, or upcoming promotions. Many of your top followers will have their interest peaked. They will tag friends who also follow your brand or other people they know that have never viewed your content before. Finding ways to answer their questions and comments personally can endear your brand to them for life. True customer interactions matter more than form emails.

Photo by Benjamin Dada on Unsplash
Photo by Benjamin Dada on Unsplash

SEO Drives Traffic Way #4: Post Blogs and Often

The fourth concept to consider is both the hardest and the most straightforward. To keep your content interesting and in the minds of viewers, you need to always be telling the world about it. This is going to involve blogging often. While you might be better suited to hiring professional bloggers to handle this task due to the sheer amount of time required to generate the content, know what your viewers want to see. 

Work closely with your writers (internal or external freelancers) to make sure that they understand the hot button issues involved. If there’s a new product line that you want to have highlighted, ask that they write to certain SEO keywords. The more that the keywords come up on your site, the more they will come up on search engines. If you want more traffic, your viewers need to feel valued and they need to be informed.

SEO Drives Traffic Way #5: A.B.R. (Always Be Researching and Revising)

The fifth way to use SEO to your advantage involves continuous education and re-education for your team. Generating the same content over and over again will do nothing to increase your traffic in any long-term way. In fact, it can lose you valuable traffic. One way to combat staleness is to always be engaging with content. Always be researching other publications and organizations that deal with the content you provide. Keep your eyes out for new trends and areas that could provide stimulating content for your viewers. At the same time, always be revising. This applies to your SEO phrases as well. If you use the same phrases over and over again, you aren’t showing any growth in your content. Find ways to change up your phrasing and keep things fresh.

Solar VPS: SEO Superstars at Your Service

Now that you’ve learned the top five ways that SEO can increase the number of eyes on your site, it’s time to partner with us. Solar VPS has long been designing custom computing strategies for customers from a wide variety of backgrounds. When you work with our experts, you can rest assured that you’ll put your best foot forward no matter the challenges involved. Don’t delay–contact us today!

Counterpoint: Google Does Not Forgive Fast

The Dreaded Google Slap

On January 6, 2014, our social media and content friends over at Brafton published an article titled, “Google forgives fast: Rap Genius on the path to SEO recovery.” The article touches on how, if you manage to fall into the dreaded slap of Google, by following the correct SEO practices, Google will reinclude your site quickly in SERP’s. Without coming down too harshly on this editorial, we couldn’t disagree more with this content if we tried. We are sorry Brafton, we love you but on this note, you’re wrong.

Continue