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Instagram Direct: Brand Uses & The NSFW Problem

Instagram Direct

On December 12, 2013, Instagram introduced Instagram Direct. The basic premise of Instagram Direct is simple – users now have the ability to send direct photo messages to the person or persons (up to 15) of their choosing. The Instagram direct messenger allows for users to add comments to photos and to view the direct messages as archived content, never to disappear.

From the individual consumers point of view, Instagram Direct supplies consumers with the ability to privatley reach out to friends, family and groups without their entire Instagram follower list seeing the image. Instagram Direct is the social equivalent of a private joke which only you and your friends know about.

This said, what are the corporate benefits to Instagram Direct? Can companies utilize Instagram Direct to interact with their clients in a more personal fashion or is Instagram Direct designed more for person to person communication?

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