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Five Factors to Consider When Managing Website Costs

Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

According to Adobe, 73% of web-based companies invest in web design to make sure they stand out from their chief competitors.

Whether you’re new to website design or revamping an existing site, it’s likely that you’re looking to get the most value for the lowest price possible. There are a lot of factors to consider when managing costs. In today’s blog post, we’ll take a look at the top 5 factors to get you started on website management.

Managing Cost Factors #1: Functionality on All Platforms

First, it’s important to consider how much the internet has changed over the past two decades. While websites have traditionally been designed for computers, that is no longer the best possible option. More often than not, modern users are accessing the web through smartphones and tablets. 

According to Leftronic, 63% of all US internet traffic comes from these mobile devices. While designing for computers will never change, it’s important for your web designs to be usable on any device that a visitor chooses. Failing to optimize can cost you time, money, and traffic.

Consider the key features of your site as you think about mobile access. Mobile users prefer small amounts of text, smaller paragraphs, and engaging images. If your content frequently includes video, this is even more important to consider. Many mobile users enjoy quick videos that can be watched, enjoyed, and shared at anytime, anywhere. Making your site device friendly will likely include higher development times and costs, but the ongoing results outweigh those challenges ten-fold.

Managing Cost Factors #2: Content Migration Fees

Second, it’s possible that your site may outgrow the existing size of your current web server. When it comes time to move from an existing to a new website, this process can be expensive. Depending on the content management systems being transitioned, automation is possible–and it’s a time saver! In the event that someone has to manually move content from one site to the other, the process can be particularly costly in time and money. Consider designating what type of content should be moved and what should be left behind. It could really make the difference in cost and functionality.

If time is an issue, you might consider adding a scheduled migration feature to your content. In this feature, content can be moved to a backup server on your terms. It could be weekly, monthly, or be driven by how often it’s accessed by visitors. Migrating content regularly can save massive headaches during upgrade periods–and it can also be used to store older content for later use.

Photo by Sai Kiran Anagani on Unsplash
Photo by Sai Kiran Anagani on Unsplash

Managing Cost Factors #3: Content Generation Times

Third, viable websites require fresh, interesting content. Creating, editing, and posting this content is another consideration that can be costly. Written and visual content are just two parts of this equation. Engaging web design requires careful attention to detail on a variety of levels. Beyond the layout of the site, the best sites will use analytical strategies to draw traffic. These strategies will include search engine optimization, the use of keywords, and updated tech knowledge. Failing to include engaging content in interesting ways could put your site out of business.

While the ways that content is created, edited, and posted will vary depending on the needs of your organization, it’s important to remember that content creation is a process. Consider how members of your team play to their strengths. If your team is filled with great coders but no writers, be mindful that you will want to work with freelance or outside writers to generate copy on a regular basis. Similarly, visual artists or other content creators are likely a freelance expense that can take the weight off the rest of your team.

Managing Cost Factors #4: System Integration

Fourth, websites that serve as a gateway to sales and service opportunities need to be designed in ways that make getting goods and services more easily. This means spending time and money to integrate sales management programs into the design of your site. This will take time and energy, but a well-integrated website will pay dividends for a long time.

Rest assured that your customers will let you know how they feel about your website. If the design is functional, you won’t hear a word about it. If the design is problematic, you will hear about it regularly. One way of attempting to balance costs with income is to track customer feedback. Maintaining an ongoing database of customer feedback can save time and energy. Keeping your website up to date will likely include adapting the site to the changing needs of visitors.

Managing Cost Factors #5: Strong Analytics

Fifth, one way of managing website costs in the long run has a lot to do with how the site runs. As you’re shopping around for a hosting service, it’s important to take a look at the level of control you have over performance. Having access to a dashboard can assist you and your team in actively managing resources.

When it comes to using analytics with webspace, you’ll want to consider how everything works together to provide a good customer experience. Visitors want to see engaging content, but they also want to access your site quickly and easily. Regularly reviewing available analytics and dashboards can really help your team get an idea of what users want and the issues that they want to avoid experiencing again in the future.

Solar VPS: Your Experts in Managing Website Costs

Now that you’ve learned a bit more about managing costs for your website, it’s time to find the right hosting solution for your business. The professionals at Solar VPS have been helping clients from all walks of life to build, maintain, and manage websites for years. No matter what stage of planning you’re in, we’re here to help. Our team can design custom solutions for iOS, Linux, and Windows users. When you’re ready to be in full control of your website costs–contact us today!