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Key Performance Indicators and Your Site: Getting the Most Out of Your Server

Photo by Benjamin Dada on Unsplash
Photo by Benjamin Dada on Unsplash

Once you’ve undertaken the task of building a website or connecting to a private server for your data, how do you know that you’re getting your money’s worth? That can be a thorny question that’s difficult to handle. One way to answer the question involves how your site is performing against key performance indicators or KPIs. In today’s blog, you’ll learn more about what KPIs are, how to determine what your indicators should be, and how to use them to better meet your expectations.

What Are Key Performance Indicators Anyway?

If you’ve never heard of KPIs, chances are you’ve heard about objectives and expectations. All three of these terms play well together–if you are doing well. In a nutshell, a key performance indicator is how an analyst can tell if a goal is being met, is on the path to being met, or going down in flames. 

While the KPIs you choose for your site will be unique to your line of business and your needs, finding objectives that support and challenge your goals are key to stability and growth.

How Are Key Performance Indicators Designated for Websites?

How your business is succeeding and growing will have a lot to do with what you are using your server space for. If you are using the server to host a business website, you’re looking to make money. For the following example, let’s assume that you’re selling rubber duckies.

Since you are selling a product, the objective is easy: sell more duckies. But what should the KPI be? This could differ depending on your organization, but a good KPI would track average order totals. In this example, a good analyst would look at trends to see if certain times of year have significantly higher or lower order totals. The data could be used to determine when to time sales, promotions, or introduce new products.

Another good example would be to track the average amount of time spent clicking between products. If a customer spends a lot of time clicking through before buying something, this might suggest that adding a help/chat feature could be beneficial. If a customer visits often but never buys anything, it could suggest that navigation or some other aesthetic feature is discouraging sales.

Now that we’ve looked at how KPI data can be used on websites…what about using it for your private in-house server solutions?

How Are Key Performance Indicators Designed for Private Servers?

While your business may not be using a server or website like the examples above, chances are your team will want to get the most out of the resources you’re paying for. Let’s look at a few examples of some KPI you or someone in your organization can monitor to do exactly that.

Performance: The Main Idea

When monitoring the functionality of your private server, performance is the largest part of what you pay for. In this section, we’ll review the four most important performance issues that can derail the functionality of your private server.

Server KPI #1: Availability and Downtime

The first metric to consider here involves how reliable your server resources are at any time. A well functioning server will almost always provide accessibility aside from scheduled maintenance or downtimes, while many hosting services will provide dashboards for monitoring all metrics. While the occasional unscheduled downtime will occur, more frequent downtime can signal an issue that requires evaluation.

Server KPI #2: System Performance

A second metric to be aware of involves the physical server space that is used to host your data. Take a close look at how the entire system is functioning: CPU, disk use, memory problems, and network traffic. Monitoring performance dashboards on an ongoing basis can help prepare for future server failures and prevent them. Reviewing historical data can also help determine if there are trends that appear during regular times of day.

Server KPI #3: Application Performance

The third metric to consider here happens within a program or group of programs that are being used. As a general rule, some applications will demand a lot more memory, disk, CPU, and network resources to operate correctly. When an application outpaces available resources, it can cause bottlenecking and system failure. It can also result in degraded quality. Monitoring for problematic or corrupted applications can alleviate future issues with server performance.

Server KPI #4: Security Performance

The fourth and final KPI metric to be aware of is easily the most important. It extends beyond what anyone user, machine, or application can do. It involves security. The security of your private server is one component that cannot be discounted in any way, shape, or form. In many situations, hosting companies are required to maintain the overall security of the space they provide, but this is not always true. Having a team of professionals monitoring your network for unauthorized or dangerous use can save a lot of time, money, and headaches down the line.

A lapse in security can lead to data breaches. Data breaches are incredibly costly for the targeted company, the customers who have their information stolen, and for the public trust. Monitoring security closely drastically affect your organization.

Now What? How Can I Get the Most Out of My Server?

Now that you’ve learned more about key performance indicators and how they can impact your organization, it’s time to think about the levels that you want to reach as an organization and with partners. These levels are often referred to as targets. While it’s unlikely that you’ll formally report whether you’ve hit targets related to server availability or system performance to a large group, having access to the data will be helpful when negotiating or severing service agreements.

The bottom line is that you are paying a hosting company to provide a service to your organization. If you aren’t getting the quality or level of customer service that you expect, there is no reason to continue the relationship. Knowing that you have a partner that cares about you and your work is important.

Solar VPS: Your Partner in Quality Server Performance

When you’re ready to learn more about key performance indicators and how they will impact your organization, look no further than Solar VPS. Our team of professionals will find ways to meet or exceed your KPI. Windows, Linux, iOS. We’re here to meet your needs 24/7/265. Don’t delay–contact us today!