As a tech company, we spend a lot of time reading the blogs, digital newspapers and sentiments of other Cloud companies. However, like anyone, we have more on our mind than just Cloud technologies and virtualization solutions. I am a keen follower and advocate for everything social/blogging. With this in mind, I want to present a counterpoint to a blog our content friends over at Brafton published yesterday titled, “4 Reasons Why Facebook Isn’t Dead“. It was a well written article yet there are some holes.

1. Does It Really Boast the Most Members?

Ghost accounts. Liking parties. Spammers. As noted in the Brafton piece, Facebook has over 1 billion active users worldwide. 1 billion? Let’s look at that figure a bit deeper and go beyond scratching the surface. According to Facebook, the social media giant has 1 billion strong however according to multiple sources – The Huffington Post, Mashable, The Globe Press, Business Insider, CNN etc. – Facebook is constantly skewing their user base by a range of 10 – 20%. Quick math, that means the social media giant has between 100 million and 200 million fake accounts floating around, posting and spamming. Brafton is correct in the sense that the Facebook user base of 800 million active accounts is a “huge pool of potential customers your brand can engage with and turn into loyal customers” however while other social media networks are gaining a larger following within the teenage community, Facebook is holding steady/shedding them.