This time of the year, the web is bombarded with end of the year articles, New Year’s Resolution blogs and this year in retrospective posts. Well, we aren’t going to do that on the basis that those articles are annoying and written to gain clicks. While clicks and traffic are a great thing, as recently noted by Luke O’Neil in Esquire, the Internet model of content distribution and truth, is broken. Mr. O’Neil argues the Internet is broken. We agree. More troubling though than content distribution patterns is the technology keeping our broken Internet running. That is to say, the Cloud.
The Basis for the Cloud
As we have noted in this space, the Cloud isn’t some pie in the sky technology which holds no physical space and/or repercussions. Much to the opposite, the secret of the Cloud is the terminology and marketing behind the Cloud hides the physical resources it takes to keep our instant 24/7/365 access lives running smoothly. The secret of the Cloud are the physical servers, networking gear, power supplies and cooling needs it takes to keep Cloud solutions running around the clock. Those collection of materials end up compromising large scale data centers. For all the talk of how green the Cloud is, anyone who has ever been inside a data center understands going green in the Cloud is a term only provided to the company or customer utilizing Cloud solutions. It is not a term which can be applied to the hosting or data center company which leases within or owns the data center.
The simple truth of the matter is just as our beloved Internet is broken, the Cloud is next. Here’s why.Continue