The Internet is a funny thing. From the start of the Internet – military projects and all that – the Internet was meant to be a tool of mass communication. From it’s earliest days, the Internet was meant to open up the world to the masses by making the world a more inclusive place. To connect everything to everyone by making the world smaller. That was and still is the overall plan for the Internet. However over time a funny thing has happened – with the ever increasing ability of communications, the Internet as a whole hasn’t lived up to its promise of connecting everything to everyone, everywhere. Due to multiple obstacles, the limiting of information, firewalls and monetary issues, the Internet is still relativity in it’s infancy promise stage.
Well, with the advent of SMAC, the promise of everything to everyone, everywhere, is starting to take shape.
What is SMAC?
Right off the bat, as SMAC isn’t a highly popularized term, SMAC stands for Social, Mobile, Analytics and Cloud. The promise is SMAC is to fully bring to realization what the original Internet intended – full connection. With that in mind the question becomes how is SMAC making good on the promise of full connection across the Internet? Let’s tackle it by going over the varying categories of SMAC. First, Social.
The social element of SMAC is, on its head, pretty easy to describe. Social, i.e. large scale social media networks like Facebook, Twitter, Pinterest, Linkedin, Reddit, Digg and StumbleUpon, serve as a direct call and response of active online users. The active online users – a connected network – have the ability to not only blog/chat about whatever they please, more importantly, they have the ability to change, in real time, the products/solutions/services of brands and companies they love. The true power of 140 characters isn’t saying I am alive, it’s changing the world around through mass social communication.Continue