Small businesses were hit hard this past year during the Covid-19 pandemic. The struggle for most small businesses is that they rely more heavily upon localized traffic for their sales. During the shutdown, many small businesses were unable to keep their doors open, and profits plummeted. However, if you are a small business owner who has struggled throughout the Covid-19 outbreak, there are small things you can do that will make a significant impact on your sales. Solar VPS is here to help you learn more about what you can do to grow your small business despite the pandemic.
Use Strategic Digital Marketing Plans
When it comes to marketing – both in-person and online – strategic plans can make a significant difference. You never want to market your business on the fly. Well-thought-out plans that are adaptable to changing times are a fantastic way to stay relevant and reach a wider audience. You and your business partners should have regular meetings to discuss and plan out your marketing goals.
At these meetings, ask yourself some key questions. What products or services do you want to focus on? What is the message you want to convey to your customers? What is your budget for marketing? What platforms do you want to use to share your message? Once you have answers to these questions and other relevant inquiries, you can write a detailed, step-by-step marketing plan for the digital world.
Write Informative Blog Posts
Another way to quickly grow your business during the pandemic is through crafting detailed and informative blog posts. The content of these posts should have a targeted topic and message. However, you don’t want to write posts that are too long or begin to veer into other topics. When these posts are written well, they effectively inform your audience of your products and services. They show how knowledgeable you are about what your business can offer them, and are more personal than a simple product description or About Us page. It is a way to connect closely with current and future customers. It also allows readers to share the content through social media platforms, which can increase traffic to your site.
SEO stands for “search engine optimization.” By learning to effectively optimize what potential customers might be searching for, you can increase traffic flow to your website. More flow to your site also means a likely increase in sales. The basics of SEO rely on learning to choose targeted keywords and phrases you use throughout your posted content. Use these keywords correctly, and potential readers searching for those topics are more likely to interact with your content.
Host Virtual Events
With the popularity of Zoom, Facebook Live, Skype, and other video conferencing applications, hosting virtual events is now easier than ever. The pandemic may seem like the wrong time to host events to market your small business, but it makes some elements even easier. For instance, the costs of a virtual event are much lower than an in-person event that might have taken place before the pandemic. Use these video services to your advantage and interact more intimately with your customer base. Think of fun and interactive virtual events you can host. Don’t just speak to your audience in these events; try to find ways to engage your audience actively. You can use this time to collect surveys and ask your customers what they love about your business and what they might like to see change.
Stay Connected with Other Small Businesses
As a small business owner, you know the struggles you faced running your company during the pandemic, so don’t ignore others in a similar situation. Remember, networking is always a good idea, and it shouldn’t be put on hold because of the virus. Instead, find new ways to network and connect with other small business owners. By banding together, you can help ensure that others’ needs are met and that your community works together to protect your role in your neighborhood.
See Things from Both Sides
Lastly, it is a good idea to reach out to your customers. Showing them that you see them as valuable individuals instead of just customers will mean a lot. Remember, they are people struggling in their ways during these challenging times, too. A caring and warm outlook can help everyone deal with difficult times and encourage them to continue supporting you as you support them. Offer flexible services, always put your customers’ health and safety first, and ask them for suggestions. People are more likely to support a small business that is personable and caring instead of being solely focused on its profits.
Contact Solar VPS Today
Are you a small business owner with questions about how to expand your business during the Covid-19 pandemic? Do you want to learn more about the services that Solar VPS offers? If so, we are here for you – just a phone call away. Give us a call today toll-free at (800) 799-1713 or follow us on our social media platforms for more information.