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Why Your Web Company Needs an Updated Code of Ethics

Ethics

This has been a challenging year for running all types of businesses. In these unprecedented times, many organizations are shifting into unfamiliar territory in an attempt to navigate the ever-changing Novel Coronavirus (COVID-19) pandemic. 

As your business adapts, it’s likely that some of your existing policies and procedures have to change to meet new work from home (WFH) or social distancing protocols. As these changes occur, it’s also a great time to take a look at your existing code of ethics. In today’s blog, we’ll look at a few reasons that your web company may need to update your code of ethics and conduct.

Reasons to Update the Code of Ethics: Time and Attendance

The first thing to consider about updating your web company’s code of ethics involves the unique situation that COVID-19 has put many organizations into. With so many employees working from home, now is a great time to reiterate and make adjustments to time and attendance policies. Over the last several months, virtually everyone has been learning new ways of adjusting to the unique challenges of a constantly evolving world event.

As we move into Fall 2020, many employees that have been working from home for the past few months will be inserting new challenges into their schedules: getting their children back to school. As these new challenges take effect, it’s essential that business owners and managers use discretion when allowing employees to adjust their working hours to meet family obligations. It is important to consider that many of the larger technology-based companies have not set any hard and fast guidelines for when employees will return to the office. Whenever possible, your code of ethics should maintain a degree of flexibility to accommodate all workers if possible.

On the other hand, it is equally important that employees remain accountable for their official time and attendance hours. If your organization uses a time card system, it’s necessary that employees still meet those clock in and clock out expectations. If your organization works on a project-to-project basis, employees should still be expected to dedicate appropriate amounts of time each working day to producing quality deliverables.

In discussing alternative time and attendance policies, it is important to consider the impact that video conferencing and remote work have had on our working lives in 2020. While searching for a balance between work and family has become more challenging, the majority of WFH employees have found ways to understand and appreciate the “new normal.” Forcing employees to return to a brick and mortar office too quickly may result in negative consequences and a loss of morale.

Reasons to Update the Code of Ethics: Day to Day Operations

The second thing to think about when updating your company’s code of ethics involves more structural functions of your organization. Based upon current Center for Disease Control (CDC) guidelines, maintaining a minimum of 6 feet between employees may require some reconfiguration of work spaces throughout your office. In addition, face masks should be worn when moving throughout the building, but they may not be required when working in a socially distanced area.

Many organizations are using this opportunity to introduce more formal hand washing and self-protection protocols. While these will be difficult to formalize in any long-standing policy, providing visibility and access to such programming will show employees how much they matter to the organization as a whole. One way of completing all aspects of this idea is to provide each employee with their own personal care kits for use in the office. These might include: face masks, hand sanitizer, a personal thermometer, and log for tracking wellness on a daily/weekly timetable. Considerations should also be made for how to adapt working teams, lunch breaks, and other workday activities to meet shifting guidelines.

Reasons to Update the Code of Ethics: Office-Related Health and Hygiene

The third thing to consider when updating your code of ethics involves health and hygiene upon planning to return to the office. This section should go hand-in-hand with your company’s return to work plan. In the event that your business remained open on ground, there are likely a few things that need to be revised. The largest part of this section involves how employees and leadership will keep the office free of COVID-19. Depending on the size of your organization, you may have the bandwidth to be able to manually check employee wellness when arriving at the office.

Regardless of the size of your company, requiring employees to maintain a level of responsibility for their health and wellness will enable your organization to add a level of assurance that everyone shares the same goal of returning safely. Whether employees self-monitor their temperatures and other symptoms or have their temperatures checked upon arrival will vary depending on the guidelines established through the legal department. It is important that expectations be clearly established and displayed in multiple ways to ensure visibility to all employees.

Solar VPS: Helping Your Company Reaffirm Ethics

As our nation and the world at large remain focused on slowing the spread of COVID-19, remaining flexible and proactive in handling changes is essential. No one understands that better than the team at Solar VPS. Our experts have years of experience assisting companies of all sizes in making the right changes for their unique organizations. When you need assistance getting back, contact us to learn more!

Three Ways to Optimize WordPress and cPanel

Photo by Christian Wiediger on Unsplash
Photo by Christian Wiediger on Unsplash

In 2020, over 455 million websites use WordPress.com. That means that the WordPress market share is 35% of all websites in the world! That also means that WordPress users are in great company. However, understanding how it works can make a huge difference.

If you maintain a website for your business needs, chances are that you’re always looking for ways to make it easier to run both. Unlike the early days of the internet, web providers are trying to include options that take the pressure off your tasks. One of these tools is a control panel, also known as a cPanel. In today’s blog post, we’ll look at three ways that you can use cPanel to optimize your WordPress site.

What Is cPanel?

To put it simply, a cPanel (or control panel) is a way for an administrator to access information on their website. Whether it’s being used for analytics, content posting, or design maintenance, a control panel is your way of accessing how the world views your content. Without one, it can be extra complicated to get your website online and keep it there.

A cPanel will be designed and provided to your organization by your web hosting company. If you aren’t hosting your site, you aren’t sharing your site with the world. While the functions provided in your control panel suite will differ depending on your web host, understanding what it can and cannot do for your site is important to managing the site and reducing your frustrations. 

How Is cPanel Different from WordPress?

Essentially, cPanel is designed as an SMS or server management system, while WordPress is a CMS or content management system. They are designed to be integrated as one streamlined means of managing the server-side and the customer-side of your website. While the cPanel system is designed to allow you and your team to easily manage server and site performance, WordPress is where your website itself lives.

Using WordPress as your website and content building system can be simplified if you intertwine it with a cPanel suite. That means one login and some widgets can provide you and your team with a unified understanding of content and performance. Next, we will take a closer look at three ways that pairing these tools together can make running your commercial website an even smoother process. 

cPanel/WordPress Optimization Way #1: File Management

The first way that an integrated cPanel-WordPress can help your website operate more efficiently involves your file management system. Since your WordPress will be integrated into the cPanel, you will be able to better upload, remove, and move files around on your server. This is something that can keep your content fresh without losing items that would be good to have archived for future use. Depending on the size of your server, you will likely be able to create file backups, manage disk space, and otherwise organize your content in whatever way your business determines. In the next section, we’ll take a look at how using an integrated solution can improve email access and the overall workflow of your team.

Image of Website Hosting Service on Computer
Image by Mudassar Iqbal from Pixabay

cPanel/WordPress Optimization Way #2: Email and Workflow Improvements

The second option that your team can use to optimize your WordPress site with cPanel involves how emails and tasks are routed. While many teams utilize outside email structures, using Gmail or Microsoft Teams, that can be a time-consuming task–especially if you are regularly hiring new employees. When you integrate cPanel with WordPress, you can create new email accounts using your website address in seconds.

To put it simply: every cPanel client has an email management function. From an administrative level, the cPanel Webmail feature allows for firewalls and spam blockers to be administered at the top levels. Each email user will continue to have control of managing their own spam protections, out of office replies, and other essential account-level functions. When you want your team members to get away from having email addresses that end in @gmail.com, integrating cPanel and WordPress is the way to go. In the next section, we’ll take a deeper look at how these tools can be used together to manage website traffic and usage.

cPanel/WordPress Optimization Way #3: Managing Traffic and Use

The third and final tip to share about integrating cPanel with WordPress involves maximizing usage on your website. This might seem a little lackluster, but it’s important to consider how much your company pays for a web hosting plan. These expenses, coupled with the employee hours required to design, redesign, and produce content for the site, can be astronomical. Investing in a solid cPanel-WordPress integration is essential to getting the most bang for your buck. This is true in two different facets: in the amount of traffic that moves through your site and in the amount of revenue that you earn.

With respect to traffic, your business should have an active marketing plan that can be used to drive traffic or viewers to your site. The type of plan you have will obviously depend on the type of business that you are running. Sales-based organizations will run sales, do product launches, and use other means to encourage participation across different social media platforms like Twitter, Instagram, Facebook, and Snapchat. Creative or media content-focused companies will use social media and excitement to drive viewers to the site. Using your cPanel analytics is one way to review which methods are working and which need to be revisited.

Similarly, the amount of traffic that your site gets will have a direct correlation to the revenue that is brought back in. This revenue will vary depending on the type of site involved and the level of engagement that happens. When companies run sales, average order size will vary depending on the items included. When companies launch new campaigns or post new engaging content, word of mouth will change how much traffic is involved. Inside your cPanel analytics reporting, up-to-the-second data can reveal a startling amount about the successes and failures or the earnings and losses.

Solar VPS: Optimization Made Easy

Now that you’ve learned three ways that integrating cPanel and WordPress can enhance your web presence, it’s time to let our team lead the way. At Solar VPS, our experts understand how optimizing your business can make the difference between success and failure. We will help develop a precise plan that fits the unique needs of your team. Don’t go it alone. Contact us today to learn more!

Five Steps to Bringing Employees Back to the Office after COVID-19

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The Novel Coronavirus (COVID-19) has presented unprecedented challenges around the world. As business owners and managers, it has drastically altered the way that our teams work. While many parts of the country are beginning the process of re-opening for physical transactions, some businesses are restraining themselves from re-opening too quickly. 

In an era of unbridled technological advantages, it’s much easier for tech-savvy companies to make the process of returning employees to offices happen slowly. In today’s blog, we’ll look at five steps that your team can take to bring employees back into the office.

Post COVID-19 Step #1: Design and Deploy a Clear Return-to-Work Plan

The first step to take in getting employees back into the office is to set a clear plan. If there’s one thing that can create anxiety, it’s failing to show a united front from management. Take some time to discuss all the contingency plans and possibilities as a senior management team before sharing your plan with employees. It’s important to understand that nothing will undermine the goodwill that your team has for you more than being disorganized.

Depending on the size of your team and working space, every aspect of the workday needs to be considered when designing this plan. Consider shifting to an electronic time sheet instead of using a physical time clock. Consider how breaks and lunches will work, especially if your employees are used to eating together. Take a good, long look at the floor plan of your offices. Will new safeguards need to be added to support social distancing mandates from the CDC?

Once the plan has been determined, deploying the messaging in a clear manner to employees is the next part of the return-to-work plan. Many businesses have been maintaining regular contact with employees to update them on the status of their jobs and other planning items. If you’ve determined that your office cannot adequately accept the entire organization back, consider alternating work schedules to limit the number of people in the building at the same time. For example, staggered schedules or only bringing employees back to the job site a few days a week can ease the burden of going too fast.

Post COVID-19 Step #2: Show Empathy and Flexibility

The second step to the post-COVID-19 return plan is to handle employee return responses carefully, utilizing empathy, flexibility, and emotional intelligence. While your business might have been lucky enough to keep employees working remotely, the same cannot be said for other businesses. Your employees will likely have outside challenges that have an impact on their ability to return to work as normal. The challenges that many parents have been facing are about to be increased exponentially as many schools and daycare centers remain closed or shift to virtual learning. As a result, employers should show understanding and appreciation for employees attempting work-life balance.

According to Troy McAlphin of xMatters, “this is an opportunity to embrace the blending of our already blended work-life balance and provide the worker with more control over their time-where trust is given and trust is returned.” Essentially, managers should provide reasonable accommodations to employees that need more time to get acclimated to these shifts. Fortunately, remote work has become much easier to manage–especially for something that had to happen in a sudden manner earlier this year.

Interestingly enough, research undertaken by Gartner suggests that remote work will increase by 30% in the next decade as a direct result of generational shifts in the workplace. This is happening due to a wave of technology native workers that will come from Generation Z entering the workplace and Baby Boomers and Generation X continuing and beginning to retire respectively.

Post COVID-19 Step #3: Maintain Open Communication at All Levels

The third step is an ongoing process of being open and honest in communicating with leaders and employees. As with other initiatives, some of this might have already been happening throughout your organization. Seeking opportunities to engage throughout the team can strengthen bonds, loyalty, and encourage open communication. These often take the form of virtual town hall discussions, virtual networking activities, and regular check-ins.

As with these meetups and touch points, clearly communicating the return-to-work plans well ahead of time can assist employees with arranging alternative logistics for children and other family requirements. Providing an additional line of trust and respect for those with complicated home lives can pay huge dividends towards building their loyalty.

Post COVID-19 Step #4: Instill a Culture of Safety

The fourth step is one that can take shape as employees begin to return to the workplace. As we’ve already discussed above, returning to the office safely is an important factor for many employees. Once these folks have come to the office that first day, what will they find? How will they complete extra activities like temperature checks? How will things be kept clean and safe between shifts?

Consider how additional safeguards can be put into place. How will your senior leaders encourage employees to remain sanitary and hygienic as they work? Consider adding hand washing and hand sanitation stations in common areas like the front door, break room, and conference room. Look at your floor plan to determine what makes the most sense.

Many schools and businesses have begun giving returning workers their own supply kits. These can be catered to your unique business for items like hand sanitizers, branded masks, sanitizing wipes, dedicated headphones or earbuds, and other goodies. These actions show the level of care and investment that leadership has in employees. These actions can also guide your employees to supporting healthy changes in company culture.

Post COVID-19 Step #5: Contact Solar VPS for Assistance Getting Your Team Back to the Office

Now that you’ve learned the tips for getting employees back to work, let our team provide a safety net. Solar VPS specializes in designing custom solutions. We work hard to help companies of all shapes and sizes. We look forward to helping your team get back to work safely. Contact us today to learn more!

Five Tips for Staying Productive During COVID-19 Work from Home

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2020 has thrown us all some serious curve balls. The COVID-19 (Novel Coronavirus) pandemic has had some significant impacts on how life functions. One of the biggest changes that many of us have experienced is the shift to working from home. The rapid movement to WFH has caused a lot of companies to make quick decisions to ensure the safety of employees while maintaining business continuity. In today’s blog, we’ll take a look at five tips that you can use to remain productive in the current WFH climate.

Work From Home Tip #1: Create a Designated Office Area

The first tip to share about working from home involves creating a designated office area in your home. If there’s one thing that we are all looking for right now, it’s a sense of normalcy. While you might be tempted to answer your emails from the couch with Netflix streaming, fight the temptation. To maintain your productivity, it’s essential that you have a specific space dedicated only to work.

If you have a spare room or an existing office, this process is probably pretty easy. If you do not have this, you should look for a corner of a room that can be blocked off as a work-only zone. While it might seem weird at first, make it a habit of going into your new office space to get used to it. The more time that you spend working there, the more focused and productive you will be. In the next section, we’ll take a look at how this new working process might help you maintain balance.

Work From Home Tip #2: Maintain A Consistent Work Schedule 

The second tip to consider about being productive as a WFH employee involves working a consistent schedule. Whenever possible, hold yourself to using your new workspace only during working hours. One way of doing this involves arriving at your desk at the same time each morning. Design a break and lunch schedule that allows you to appreciate walking away for a few moments. When you are working, treat it like you did when you went into the office. Close the door and be “unavailable” to family members.

At the same time, it’s important to only work during your scheduled times. This may be challenging since the physical distance between work and home may only be a few feet. During working hours, put away your unrelated electronics and truly focus on the work. In return, don’t look at work projects during off-hours. In the next section, we will take a closer look at setting and maintaining boundaries with your non-work contacts.

Image by mohamed Hassan from Pixabay

Work From Home Tip #3: Set Boundaries with Family, Friends, Appointments

The third tip about WFH to consider involves setting boundaries between your friends, family, and other types of interruptions. Since the COVID-19 pandemic began earlier this year, many citizens are at home a lot more often than they were before. Pets, kids, partners, and roommates can create challenges, but your productivity depends on your ability to limit their interruptions. It will take some adjustment for everyone involved, but the end result will mean more focused time on work followed by more focused family/friend time.

As you begin working from home, you will likely notice things you didn’t before. Perhaps the dog barks at any outside sound; maybe the kids are jumping on the couch in the living room; maybe your spouse is running the blender a lot. Find ways to block these outside factors. Consider investing in noise-canceling headphones or earbuds. Many newer versions have the ability to connect to Bluetooth to improve sound quality on conference calls. It might also be helpful to find background music that feels warm, energizing, and encouraging. Avoid music with lyrics as these can be distracting. Ambient, Jazz and Classical music have been shown to reduce anxiety and improve productivity. In the next section, we’ll take a look at ways to feel more engaged with your work by reaching out to your co-workers.

Work From Home Tip #4: Find Ways to Interact

The fourth concept to consider involves looking for ways to increase your communications with co-workers, friends, and family members. While the work part of the equation is likely filled with conference calls, Zoom, and Microsoft Teams meetings, it’s important to maintain your connections with friends and family. A big part of being productive in WFH involves staying engaged with the outside world. It’s important to take a look at yourself and those in your social circles to ensure that support is available. In these unsure times, it’s easier than ever to get lost in isolation and depression. Find times to schedule a friends and family Zoom meeting. Just being able to look at your nearest and dearest from a distance can improve your mood and theirs. In the final section, we’ll take this idea a little further and look at self-care.

Work From Home Tip #5: Don’t Work Off the Clock / Find New Hobbies and Activities

The fifth and final tip for maintaining your WFH productivity involves what happens when you’re not working. While we have been encouraged to minimize our contact with the outside world to help flatten the curve of COVID-19, it’s still important to find ways to avoid cabin fever. Find ways to get outside and spend some time away from your home and working spaces. Research has shown that spending time in nature and doing outside exercise reduces stress, anxiety, and can allow perspective to reflect on all aspects of life.

If you just need some time to relax in your non-working hours, consider reading, watching a movie or television program, or explore cooking a new meal. Be open to possibilities that you might not have considered before. The bottom line with being productive while working from home: you are not alone.

Solar VPS: Your Work from Home Guides

In today’s blog post, we presented five tips for maintaining WFH productivity. These tips might not all work for you but we’re here to help. The team at Solar VPS has been assisting companies of all sizes to find working systems that make their jobs easier. When you’re ready to learn more about how we can help you, contact our team right away!

Using Psychology to Improve Your Web Design

Image of Website Hosting Service on Computer
Image by Mudassar Iqbal from Pixabay

Web design is a constantly evolving art. It’s a balancing act between customer experience, product marketing, and producing visually evocative content. As content creator, it can be a bit of a struggle to know exactly what to show or how to show it off. In many ways, we almost need to become mind readers to plan and predict what product, project, or message will achieve the desired result for our businesses and our clients. In today’s blog post, we’ll look at how web designers can use principles of psychology to create better web content that checks all the boxes.

Web Design Psychology Tip #1: What Is Web Design Psychology?

In a nutshell, it’s a way of lumping together all the decisions that we must make as content creators in the online arena. It goes beyond high quality, interactive content. It touches on every single decision that must be made. Content creation and driving web traffic means that every single element of a deliverable is brand appropriate. It also means that the message is designed in such a way that it persuades the audience to trust you. New users will make judgments about your message based on the color, the shape, the layout, and content.

Web Design Psychology Tip #2: Why Does It Matter?

To put it bluntly, understanding how users think is the true pathway to success for your projects and your business. If you aren’t providing them with the content and messages that they want or need, they will go elsewhere to find it. Understanding what your target audience wants or needs is essential to having a positive impact on their experiences. One way of understanding their wants and needs involves how you interact with them in your marketing and on your website. Finding ways to engage and reward them for their loyalty can pay significant dividends.

Web Design Psychology Tip #3: A Matter of Trust

When you’re creating new content, it’s important that you approach it from a reasonable and verifiable place. In the modern era, there are so many websites and business gimmicks that are too good to be true. Users tend to be skeptical until they can build trust. This concept goes beyond the facts and figures and includes design functionality. If a website functions well and allows the user to jump between tabs or pages efficiently, that’s another great way of building trust with your audience. We aren’t suggesting that you avoid creative design, but make all content decisions from a justified and explainable place.

Web Design Psychology Tip #4: Don’t Forget Emotional Messaging

Now we’ll shift gears to talk about the crossroads between psychology, emotions, and design aspects. It should be pretty clear that all elements appearing on a website matter including colors, fonts, and images. Most online content has some visual component to support any written content. Images help to space out content and they help provide context for some pieces. It’s important to consider that the image matches the desired message and tone of said content. Human emotions can be steered towards happiness, sadness, or anger in a split second. Be sure that the messaging provided encourages the desired emotional response for the intended audience,

Choose Your Own Device

Web Design Psychology Tip #5: Colors

According to a study conducted by Digital Information World, nearly 85% of consumers stated that color was one of the main reasons that led to them buying a certain product. You can imagine just how important it is for things like this to be taken into account.

The next area of focus for web design psychology is subtle but effective: the use of color. Much like the emotional response discussed above, the human mind can make quick assessments about the use of color on a website or marketing item. Choosing the right color of every element of your presence is essential to making content engaging and getting views by repeat users.

Blue is commonly used to indicate safety, security, and strength. Who doesn’t want to do business with a site that has strong safeguards in place? It is also the most commonly used color by companies designing their websites for the first time.

Red is commonly used to show passion, energy, and boldness. Who doesn’t want to follow a business with an infectiously energetic attitude? Chances are that red color schemes will be highlighted in youthful presentations and optimistic attempts to engage customers.

Black is commonly used to represent sophistication, formality, and authority. Who doesn’t want to feel like they’re enjoying a luxurious product or service? The odds are that companies using black are considered more exclusive or revered.

Web Design Psychology Tip #6: Standing Out from the Rest

From a psychological perspective, standing out can make the difference between success and obscurity. One psychological theory to apply here is called the Von Restroff Effect. In this theory, the design is purposeful to draw the viewer’s attention to a particular spot of the site, regardless of other content. This can happen by showing the contrast between other items and showing how this particular idea or item stands out from competitors. Be careful not to overuse the Von Restroff Effect or it can weaken your message.

Web Design Psychology Tip #7: Bringing It All Together

Now that we’ve navigated some good starting materials about web design psychology, let’s take a peek at how to bring it all together. Designing a basic website that works isn’t complicated, but finding ways to transform the content into meaningful material will take some time and attention. It’s something that can happen at the beginning of a business or in the midst of a redesign. There’s no bad time to change how your customers view your content.

Solar VPS

When you’re ready to make adjustments to your web design and improve your overall web presence, contact Solar VPS. Our team is ready to help you build the perfect custom solution to meet your customers where they are. Contact us today!

Four Reasons to Use VOIP Connections to Enhance Customer Service

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Customer service matters. This has never been more true than right now. In an era of instant gratification and quick information, our customers expect things to move quickly. If your business is going to remain viable and competitive, it’s important to meet or exceed customer needs every single time. One way to reach this key metric is to invest in a Voice over Internet Protocol connection system for all employees. In today’s blog, we’ll take a look at the top four reasons to make the switch to VoIP.

What Is VoIP?

VoIP, or Voice over Internet Protocol, is a technology that allows telephone calls to be answered directly through a computer or other data-driven device. In other words, VoIP is an internet-based phone service. It was designed to provide flexibility to organizations of all sizes to meet the ever-changing needs of businesses around the world. 

What really sets VoIP apart is the flexibility that it provides to get work done. It has been designed to represent all forms of communication as equals. What does that mean? Phone calls, voice messages, faxes, emails, video conferences, and digital video can be sent to any device. VoIP allows work to happen anywhere and everywhere. Now that you know what VoIP is, we’ll take a look at four reasons that your business needs this technology to improve customer service.

VoIP Reason #1: Customer Service Is Key

The first reason to consider moving to a VoIP system is that customer service is what makes business possible. Customers are the key stakeholders that keep our businesses afloat. When customers have excellent experiences, they share that with friends and families who will become customers. When their experiences are less than stellar, the opposite will be true and business will suffer as a result. Providing efficient, convenient, and friendly customer service is something that working from anywhere can enhance.

According to American Express, 68% of customers believe the key to great customer service is a polite customer service representative. Therefore, finding new and innovative ways to service customers proactively is a key to your company’s long term success.

VoIP Reason #2: Customers Expect Increased Accessibility to Help

The second reason to consider moving to a VoIP connection system involves how you can connect to your customers. In the current climate, customers want to reach out and receive support immediately. By moving to a VoIP telephone system, customer service projects can be routed to anyone, anywhere, with a strong enough internet connection. This means that customer service can happen 24 hours a day without delay.

In the midst of the novel Coronavirus (COVID-19) pandemic, VoIP makes it possible for employees to do their work functions from the comfort of home. It also allows the entire team to make connections through email, live chat, or video conferencing to collaborate on continuing projects. Additionally, using these new technologies can allow your company to outsource some customer service functions to outside partners who work opposing hours. This lets customers make connections on their schedule and can encourage positive results.

Image by mohamed Hassan from Pixabay

VoIP Reason #3: Customers Receive More Efficient Interactions

The third reason to invest in VoIP connections has to do with the speed of responses. When using these sorts of connections, customer information can appear automatically. If your company uses a customer relationship management (or CRM) system, applicable information can appear on computer screens as soon as the calls connect. This can assist with factors like information verification and transfers to other team members if applicable. If there’s one thing that customers hate, it’s being passed around and asked to repeat the same problem scenario over and over again.

Additionally, integrated systems can customize scripts and guides that assist team members in being proactive in assisting callers. Screen capture and other notation features can provide anecdotal feedback for quality control processes as well. While an employee hearing about a good or a bad experience they had can be helpful, being able to pair audio and video recordings are better coaching tools. Being in customer service industries requires all involved to continuously learn and grow from experiences.

VoIP Reason #4: Improved Business Processes

The fourth reason to invest in VoIP connections has to do with how we can streamline business processes. As managers and leaders, internal and external customer service requires a special ability to balance. By integrating systems like the ones we’ve already discussed, an understanding of how processes work can be assessed and improved. Elements like productivity, efficiency, and customer satisfaction can be tracked easily through dashboards and on-demand reports.

As we’ve been focusing on in today’s post, improving processes is designed to improve customer experience on a long term basis. Regularly reviewing employee performance and best practices can make it easier to act proactively. A company that regularly innovates processes and techniques will be recognized as a leader in the business.‍

Solar VPS: Your VoIP Dream Team

According to Statista, businesses in the United States added over 35 million VoIP lines between 2010 and 2018, resulting in an estimate of 41.6 million lines. It’s gaining popularity among companies and it’s important to not be left behind.

The professionals at Solar VPS have been helping new and existing clients get the most out of their Voice over Internet Protocol plans since 2005. We understand how important it is to maintain the connection between customer satisfaction and the bottom line. We focus on building custom solutions to meet the unique needs of each organization. No matter the size or function of your business, Solar VPS can find ways to innovate and improve your business acumen. When it comes to cloud computing, VoIP communications, networking, no job is too small and no project is too large for our team. Contact us today!

How UX/UI Can Enhance Customer Experience

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Depending on the main focus of your business, technology may or may not play a significant role in how you operate. Over the last several years, advances in technology have changed the way that companies can view customer experience. While we all strive to serve customers to their satisfaction, there’s a relatively new term in play: UX/UI. In today’s blog, we’ll take a deep dive into the relationship between customer experience and UX/UI.

What Is UX/UI?

Before we get in too deep, it’s important to better explain UX/UI. UX (User Experience) and UI (User Interface) refer to the two ways that your web-based content generates response by content viewers. Customers want to have a positive response to your content and they want to be able to reach it easily. UX/UI is rooted in the idea that good content is worthless if it’s difficult to find. As a company interested in effectively using the web, having a strong understanding of how UX/UI impacts customer experience is key to continued growth and success.

How Does UX/UI Impact Customer Experience?

It might sound shallow but appearance matters more than ever. In an era of instant gratification, customers want it now or not at all. According to EngageHub, you only have 8 seconds to engage a customer with your website before they move on. Additionally, they also suggest that 66% of viewers would rather read something visually appealing than plain text. Meeting the needs of your customers through engaging and nuanced design has never been so important. Understanding how to best meet the needs of your audience is what brings UX/UI and customer experience together at a key crossroads.

Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

Engagement and Experience Go Beyond One Platform

As we’ve already established, customer experience is an immensely important aspect of a successful business. It’s the trick of becoming successful in building a strong customer base. UX/UI assists with brand recognition by finding new ways to engage with customers. To put it bluntly, if you’re only using one means of communicating, you are using a recipe for failure. The recipe for success? Diversify! But how?

To put it simply: your company needs to explore as many different avenues as possible to reach an audience that crosses boundaries such as age, gender, socio-political, and economic divisions. When you’re using multiple platforms to communicate, taking the UX/UI part of the equation into consideration is immensely important. Let’s look at a marketing example.

Imagine that your company sells athletic shoes and the marketing team is in the process of planning a large campaign around a new line. Every aspect of the campaign materials should be consistent–from the color scheme to the written content, all the way down to the links that lead back to your website. This is important because every user should be able to participate in the same “buy-in” or promotional content–no matter if they’re following your company on Facebook, Instagram, Twitter, Snapchat, or any other social media platform. Understanding that customer experience is incredibly important on social media because each platform functions differently. Images that are formatted for Twitter will be too large for Instagram. Text that has been written for Instagram is too large for the text limits on Twitter. Vigorous testing and a willingness to evolve is essential for a successful UX/UI integration across platforms.

UX/UI Should Still Happen Offline 

By this point, we’ve spent a lot of time discussing the use of technology to enhance customer engagement and experiences. It’s important to pause here and remember that some human interactions are still necessary and should remain sacred to your brand. Creating smart content with sleek user-friendly navigation is great but what happens if something has gone wrong with the product? No automated response will be good enough to fix an error without human actions to complete the circle.

For this next example, let’s go back to your shoe company for a moment. Your company has been promoting a highly anticipated line of sneakers in partnership with a pro athlete. During the initial launch, a shipment of shoes leaves the warehouse with defective soles. Unhappy customers begin to post images of the damaged shoes across social media, drawing attention to the flaws. Upon seeing them, your customer experience team should spring into action honestly. While instinct might be to delete the messages, this can be poisonous.

This is where customer service comes in full force. While the company needs to proactively address the defective materials, reaching out to the impacted customers directly is also essential. Offering expedited exchanges and inserting promotional gifts in the new packages can save reputations. Additionally, active social media users will be keener to sing your praises for acting decisively and in their best interest.

Solar VPS: Helping Your Company Bring UX/UI Alive

Now that you’ve seen some of the reasons for using user interface and user experience to grow your company, it’s time to take a closer look at how to use it. The professionals at Solar VPS are experts at optimizing websites to improve customer experience. As you’ve seen, it goes beyond merely building an online presence. It’s all about continually enhancing the content and delivery of that content in new and innovative ways. 

If you’re in the market to improve your usage of UX/UI principles or enhance the performance of your network resources, think Solar VPS. Whether you’re using iOS, Windows, or Linux products to support your day-to-day functions, we are ready to find a unique way to improve your business. Don’t let social media overwhelm you and underserve your customers. Contact us today!