Solar VPS Blog

Six Hot SEO Tips For 2020 and Early 2021

The best SEO strategies are constantly adapted to address current search engine trends. If you are planning a new SEO plan for 2021 or want to improve your ranking on the search engine results pages (SERPs), we’ve put together some hot tips to help you out.

SEO Tip #1 Create Quality Content

There has been a dramatic increase in web content over the past year. And let’s face it: not all of this content is high-quality. Users are savvy enough to recognize when this the case. They won’t spend time reading poor content, let alone engaging with it.

One way to increase user engagement that enhances your SEO is to provide quality content informs. When a user finds your content valuable they are more likely to share it via a link. Search engines view this as a positive and will send more users your way. Inbound links to content are a top factor in SEO rankings.

It’s a simple tip that can make you stand out in the crowd. Quality content will also increase your site’s dwell time. Dwell time is how long a user spends on a site. Search engines use this as a factor in ranking results.

Creating quality content for the best SEO results doesn’t have to be difficult. You don’t have to be a grammar expert. Even the best writers use tools like Grammarly to make sure their content is grammatically correct.

Quality content is written in an authoritative manner. It’s ideal to know a topic well to create content that is viewed as authoritative, but you can also achieve good results by researching.

SEO Tip # 2 Maximize SEO with Video Content

It is estimated that 80% of online traffic in 2021 will be from video content. Yet many websites are still not integrating video into their content. Create quality video for your website now, and you will have a jump start on the competition.

Video content is valuable because it can increase the amount of time a user spends on your site. A user is more likely to watch your full video than read through a lengthy article. As mentioned previously, dwell time is a factor used by search engines for rankings.

Your website should only contain video and audio that is high-quality. If you don’t have the technical tools to achieve this, it might be worth it to add them to your 2021 budget planning.

But before you create new content, go through any existing videos on your site and make sure they are good quality with updated titles and descriptions. By doing this you can make better use of what you already have to improve SEO performance.

SEO Tip #3 Optimize for Voice Searches

Voice searching technology has continued to improve, and users have responded by engaging it more often.

Most voice searches are mobile users searching for a local business. If your customer base is local, this is an invaluable tool to maximize. You do that by having geographic-specific keywords in your content. Follow this up by making sure all of your online address and contact information is correct and consistent.

SEO Tip #4 Use Mobile-First Indexing

Google now considers the mobile version of your site as the primary one, which is what mobile-first indexing means. If you don’t have a mobile site, they default to the desktop version as your primary site in searches. You can take a hit with these results if your desktop site is not mobile-friendly.

The best results in search engines will be achieved if your site is responsive and automatically adapts to the screen size of the user. Google also recommends this since doing so means you will have one URL. If you have a separate mobile site it may have an URL that begins with an “m.” Sites with this type of URL do not produce the best search engine results.


SEO Tip #5 Create Content For Keyword Snippets

Featured snippets show up just under the ads and before ranked results on a SERP. They are short paragraphs or lists often next to a table, graph, or image. Featured snippets don’t always show up in searches, but when they do they stand out and will drive traffic to your site.

You can increase the chances of content being a featured search engine snippet by focusing on the answer to a basic keyword question. Create a brief and concise paragraph or a list to answer the question.

For example, a Google search of “what is the most popular chocolate” doesn’t even yield an ad first, but rather a snippet. The featured snippet is a bulleted list titled “Top Ten Most Searched Chocolates in The World” with a link back to the site that created the list.

SEO Tip #6 Maximize Your Speed and Uptime

A user’s experience on your site is enhanced when your site performs well technically. You don’t want to drive users away because your site takes too long to respond to clicks – or worse, lose them altogether when your website is down.

If you want the best technical performance for your site to improve your SEO, consider cloud VPS hosting. Solar VPS offers cloud hosting services that can help you achieve maximum speeds and uptime. Click here for information on our cloud hosting options.

SEO Bonus Tip

The tips outlined here all point in the direction of creating the best user experience possible. The hottest tip for now and going into 2021 is to focus on enhancing the user experience to achieve the best results in SEO.

A Beginner’s Guide To Cloud VPS Hosting With Solar VPS

Cloud VPS

If you realize you need a cloud VPS hosting service but aren’t sure where to start, we’ve prepared this beginner’s guide to help. We’re glad you are considering Solar VPS for your growing needs. Our cloud VPS hosting services are all customizable and scalable as your needs change. 

Cloud Apps On Demand

If you are brand-new to cloud VPS hosting, the Cloud Apps On Demand product is a good place to start. You can set up a Cloud Apps On Demand plan with us for just $5 per month.

With Cloud Apps on Demand, you have access to over 260 apps and the ability to download apps in a matter of seconds. You can backup and restore the apps on your own slice of the cloud via our hosting services. Cloud Apps on Demand is great for any person or business who needs to get started with cloud VPS hosting. It is especially ideal for bloggers who have maxed out their existing storage options. 

Cloud Apps On Demand comes with our Solar System Control Panel, which is loaded with features. It opens up a world of options for you in managing your cloud services and is still easy to use. The Pod Management component allows you to start, stop, or reboot your Cloud Apps Pod, change passwords, and view bandwidth usage.

Through the Solar System Control Panel, you can also do the following: 

  • Install multiple apps
  • Customize your install configuration
  • Install to IP address of domain name 
  • Integrate cloud app domains with our SolarSystem DNS
  • Backup and restore individual Cloud Apps
  • Manage install domains CRON & FTP users
  • Manage database users
  • Utilize phpMyADMIN MySQL Database Management

For users interested in DNS Management, the following is part of the Solar System Control Panel: 

  • High availability multi-city DNS cluster
  • Manage A, MX, NS, CNAME, TXT, SRV records
  • Simple and advanced mode operation
  • Customize your own TTL settings

You can also set up push notifications to keep you informed of any critical Solar System events.

Linux and Windows Clouds

More advanced users may want to choose from either our Linux or Windows cloud services. Both the Linux and Windows clouds offer a multitude of options for you to create your customized solution. The Solar System Control Panel mentioned above is included with a Linux or Windows hosting service. 

Our Linux or Windows clouds are ideal for any type of business. The Linux and Windows clouds are both robust enough to function as game host servers. They work very well for system developers. 

Developers will appreciate additional features we offer with either system, like Solar API. SolarAPI is a RESTiful API that accesses a user’s Solar System Account. With SolarAPI, a developer can manage pods, monitors, domains, DNS, support tickets, and more. 

Whichever plan you choose for your Cloud VPS hosting needs, you’ll have a scalable solution. Solar VPS wants you to grow your business along with us, and we make it easy for you to purchase additional resources online from The SolarSystem Store or by contacting our billing department. With the exception of disk space, you can remove resources from your plan online as well.  

Bandwidth and Storage Space with Our Cloud VPS Hosting Services

During setup, you can select up to 16TB of bandwidth and 200GB of storage space with our cloud VPS hosting. You can purchase additional space in increments, but this is likely more than enough for the beginner. 

Our Cloud VPS Data and Network Centers

Our cloud VPS hosting users rest easy at night knowing our data and network centers are working to backup, store, and protect their data. Our state-of-the-art data and network centers were engineered in five cities to provide the most complete cloud coverage. Our network has built-in redundancy and uses the best options in fiber optic and copper connectivity. Each of our data centers are protected with various layers of security. 

Cloud VPS

Our Cloud VPS Technical Support Solutions 

Solar VPS offers a choice between two types of technical support for all of our cloud VPS hosting plans, outlined below:

MissionControl Technical Support

You pay an additional fee with your service for MissionControl support, which is a complete tech support solution. We especially recommend this if you are new to cloud VPS hosting. MissionControl includes: 

  • 24/7/365 technical support
  • Control panel migrations 
  • MySQL, Apache, PHP management
  • Troubleshooting Plex and/or cPanel. 
  • Assistance with DNS issues
  • Assistance with IP configurations
  • SSH ports and security 
  • 3rd party troubleshooting to the best of our ability

SickBay Technical Support is a pay as you go plan. The SickBay Technical Support plan includes: 

  • Basic MySQL, Apache, PHP management
  • SSH support and security
  • Troubleshooting Plex or cPanel
  • Control panel migrations
  • Assistance installing and deploying our CloudVPN firewall software
  • Assistance with DNS issues
  • Assistance with disaster recovery
  • Assistance with IP configurations
  • 3rd party troubleshooting to the best of our ability

In addition to the technical support add-ons, we offer the options of a Hosting Control Panel, High Availability DNS, and Disaster Recovery Backups. For more information on these add-ons, click here. 

Setting Up Your Account and Billing

If you are new to Solar VPS, please be aware that our billing department will need to verify your legitimacy before setting up service. Orders processed through our website are normally verified quickly. To avoid a manual review that can delay the process, we suggest placing new orders with a personal domain or corporate email address. If you use a free email provider such as Gmail, just know we may have to ask for a photo ID for verification purposes prior to establishing your service. 

We do accept PayPal. However, we cannot set up monthly recurring charges through PayPal. If you choose to use PayPal, you will just need to manually post your payments monthly. 

We accept credit cards. Recurring monthly fees can be set up for credit card payment. 

To view our plan pricing or to set up cloud VPS hosting with us, click here.

Five Ways to Use the Cloud to Improve Online Gaming

Photo by Alex Kotliarskyi on Unsplash

The world of computer gaming has changed rapidly over the last five decades. While the original games were most often played alone, increased access to the internet has allowed gamers to connect around the world. As online gaming continues to gain popularity, users require greater resources to be able to game in real time. One innovation that is changing the landscape for computer gaming is through the cloud. Here’s a closer look at five ways that the cloud can be used to improve the online gaming experience.

Online Gaming and the Cloud Way #1: Faster Internet Connections

For online gaming to be an enjoyable hobby, computer users demand a few improvements in their home gaming setups. The first improvement involves their internet connections. Having a fast and stable connection makes gaming a more engaging experience. As online gaming has expanded and improved, so have the types of internet connections available. No matter whether a user decides to use cable or fiber connections, high speed and low latency should be expected from beginning to end.

While a high-speed connection will allow players to access the game with ease, low latency is important for determining how much of the game itself can be played. Latency, also known as ping, involves the speed with which content can be played. High latency can cause significant delays or lagging that will weaken co-operative gaming.

Online Gaming and the Cloud Way #2: Optimized Routers

Having a high-speed connection is great but without a high-quality router, it’s wasted money. When it comes to selecting the right router to support cloud gaming, consider three factors: an ability to provide fast connections, an ability to handle all devices in the home, and an ability to handle high levels of bandwidth required for quality game play. Some routers will be rated specifically for online gaming or high-quality data use. 

These are a good place to start, but consider the three factors we’ve discussed here. A newer router will be graded to address all three needs. It’s essential to remember that computer gaming is not the only concern for most gamers. It’s important to be able to let others in your home be able to use their devices: streaming video, using mobile phones, and surfing the web on their own computers.

Online Data Security Computer with Lock

Online Gaming and the Cloud Way #3: Game Prioritization

The latest and greatest games are nothing like the original computer-based games. No longer are players required to play their favorite games in a vacuum. All players of the hottest games have the option to play online in multiplayer games. Many of these games can be categorized as MMORPGs (or Massive Multiplayer Online Role Playing Games) that require access to a lot of resources to play correctly. In MMORPGs particularly, internet connections play a huge role in gaming effectively.

With two important concepts (bandwidth and latency) in mind, online gaming does not require a constant high level of connection. When the latency is too high, the connection will be choked and quality will suffer. Game prioritization is something in the full control of the computer user. In computer usage, prioritization allows users to distribute available resources, enabling and disabling particular features of your computer as time and usage needs change. Prioritization can be used for several reasons, such as streaming video or other uses.

Online Gaming and the Cloud Way #4: Expanded Server Access

Traditional computing has been limited to the physical space available on a computer. By shifting to cloud-based computing, additional server space is nearly limitless. The only limitation on getting an additional server is the user’s willingness to pay for it. Using cloud computing space to access and play online games is the way to go for a variety of reasons – not the least of which involves the high-quality graphics that can cripple a hard drive.

Utilizing cloud computing involves adding a shared server or a dedicated private server. Partnering with a managed server solution may be enough for the casual gamer. In this plan, computer users will access additional external storage and added speed without having to actively manage the solution. The downside: users are sharing the server with other customers which can strangle the connection during peak hours. In a dedicated private server, there is no management and there is no sharing with others. As a customer, you completely own the server space. You control the entire package.

Online Gaming and the Cloud Way #5: Increased Safety and Security

The final way to ensure an enjoyable online gaming experience while using the cloud involves keeping things safe and secure. Data breaches and theft are all too common when it comes to online activities. Sadly, online gaming accounts for a large amount of these thefts. According to Experian, “The online gaming community will be an emerging hacker surface, with cybercriminals posing as gamers and gaining access to the computers and personal data of trusting players.” 

It’s an all-too-real scenario: gamers will access a variety of platforms and make connections with players from around the world. With just a few pieces of information, a hacker posing as another player can make off with valuable information that can lead to the victim losing money from their bank account. When signing on with a cloud host, it’s important to understand how they can and will assist you in the event of data loss or theft.

Solar VPS: Making Cloud Computing Fun and Easy Since 2005

Now that you’ve learned a bit more about improving your online gaming experience, it’s time to consider getting Solar VPS on your team. Whether you’re a Windows, Linux, or iOS gamer, we can find ways to improve your overall gaming setup. Even if you’re not a gamer, our experts can find ways to enhance your overall computing plan. Contact us today!

What to Look For Before Signing With A Web Hosting Service

Photo by Taylor Vick on Unsplash

In 2020, there’s no substitute for a solid website that customers can access to learn more about your business or buy your products. Designing your website is a vitally important task, but a great design is worthless if your web hosting service isn’t reliable. Here are some of the most important features to look for before signing up with a web hosting company.

Web Hosting Needs #1: Support

When your team is considering signing on with a web hosting service, it’s important to understand the level of support that you’ll receive. While most companies will take a hands-on approach to the sign-up and initial start-up process, it can get a bit hazy after that point. As your leadership team begins to assess potential hosting services, understanding how ongoing support will be handled is essential. This means finding out what limitations exist in their support structure: is phone or email support available on demand or are there certain hours?

When you contract with Solar VPS, our team will be on call to address your needs anytime, anywhere, 24 hours a day, 7 days a week. We will do what we can to get your business back in business as quickly as possible.

Web Hosting Needs #2: Scalability

As your business needs change, it’s important to have the easy ability to make changes to your usage level. When your business grows, it’s essential that you are able to increase the overall level of resources that your team uses. On the other hand, you should be able to decrease or re-align resources as your business slows down in one or more areas. In these ways, your potential web hosting service must provide the flexibility to scale up or down accordingly. Before signing with a company, understand their rules and regulations for scaling your needs. As business needs change, your provider should be able to do the same.

Web Hosting Needs #3: Uptime/Downtime

In web hosting, being able to access resources on demand is an essential part of the equation. Understanding how reliable your provider is can make the difference between a good and a bad experience for your team and your viewers. While the occasional downtime is unavoidable, frequent instances of unscheduled downtime means it’s time to assess the situation as a whole. If your provider is not receptive to your feedback, it’s time to look for a new provider who can provide a reliable hosting solution that meets or exceeds your needs.

Web Hosting Needs #4: Backup Access

As your team makes the transition to a private web hosting solution, accidents sometimes happen. Files can be corrupted or be lost when moving from location to location. When researching a potential hosting company, it’s essential to understand the level of support you have with respect to backup files. Having an ongoing plan for managing possible disaster recovery can make the difference between a successful recovery and an unimaginable situation.

Web Hosting Needs #5: Consider Sharing Your Web Hosting

Throughout the research process, you’ll come to understand what level of a hosting plan your team will need. If your organization is a larger, more established one, your team should sign up for a dedicated virtual private service. If your organization is smaller and just starting to grow, you might want to consider a shared hosting solution.

In shared hosting, your company and other companies will share access to the same server. Generally speaking, shared hosting is cheaper, but you will sacrifice speed and performance. This happens because you are using the same resources as at least one other company. Pay attention to how your web performance is impacted by other groups. If your site is lagging or losing connectivity, there’s a chance that another team on your shared server is hurting your performance. It might be time to switch providers or increase your resources to a dedicated hosting plan.

In dedicated hosting, there are no significant boundaries. Everything that your provider makes available is completely yours to use. There are no limits, nothing is shared, and you are in full control of performance. As we’ve already discussed scalability, you will have the ability to adjust data speeds and other limits to increase your visibility. Of course, getting these limitless options is going to cost more. It’s important to weigh your options carefully to balance functionality and costs.

Web Hosting Needs #6: Do Your Research Before You Sign

As your team comes closer to making your final decision on a web hosting service, it’s time to narrow things down even further. Take a very close look at any estimates provided to ensure that terms are clear. Understand the costs of all services provided and how to handle adjustments to plans in the future. While there’s a tendency to accept the lowest offers, getting extra services can be worth a little extra money.

Solar VPS: A Web Hosting Service You Can Count On

Since 2005, Solar VPS has been finding new and innovative ways to provide unique solutions. Whether you’re a new or an existing client, we’ll do our best to address your needs as quickly and thoroughly as possible. We assist all customers no matter which operating systems you use–Windows, iOS, or Linux. When you consider the factors discussed above, you’ll see that Solar VPS hits all the markers. Contact us today!

Six Factors That Make Solar VPS Your Best Cloud-Based Hosting Solution

Not all cloud-based hosts are created equal, which makes selecting a provider one of the hardest processes that your leadership team will have to make. There are so many factors to consider that it can be challenging to figure out what exactly matters, which aspects can be provided, and which aspects will be your team’s responsibility. Here are six factors that make Solar VPS your best choice for a cloud-based hosting solution.

Reasons to Pick Solar VPS #1: Customization

The first factor that should point your team towards working with Solar VPS has to do with customizing your services. When you contract with a provider, it’s essential that the overall service design suits your team’s unique needs. An expert designer can integrate processes that will allow all users to communicate effectively. A virtual private server allows all members of your organization to access only the documents and systems appropriate to their roles within the company. Customizing your cloud-based system can allow limitations that put safeguards in place to keep your team in compliance with local, state, and federal regulations, including HIPAA, GDPR, HITECH, PCI-DSS, and others.

Reasons to Pick Solar VPS #2: Scalability

The second factor to consider when selecting a cloud-based hosting company involves your ability to scale up or down according to usage. Scalability allows your leadership team to evaluate needs on an ongoing basis. If your team is just beginning to use cloud-based computing, it might be beneficial to start with a lower hosting plan to get an understanding of how your business uses the resources purchased. After a few months, you can easily assess if you have enough space and if you need to increase or decrease resources. At Solar VPS, we provide access to dashboards that provide up-to-the-second analytics to aid in your decision-making process.

Reasons to Pick Solar VPS #3: Reliability

The third concept to keep in mind as you select a cloud-based host comes down to how reliable access to your cloud resources truly is. When considering reliability, it comes down to how easy it is for customers and employees alike to get connected. While occasional downtime for updates and security sweeps is essential to safe computing, these can usually be scheduled for times when the impact will be minimal to users at large. Aside from scheduled maintenance, having a cloud-based network that is available at all times is essential. If your current provider isn’t cutting it, consider upgrading your plan or signing on with a new provider.

Reasons to Pick Solar VPS #4: Support Services

The fourth factor involved in selecting a cloud-based hosting service involves how supported your team can be at any time. When you contract with Solar VPS, you receive the best support in the business. Whether it’s during the initial stage of integrating your new cloud-hosted solution or further down the line, our support experts are available to assist your team anytime – 24 hours a day, 7 days a week, all year long. We aim to serve and keep your business running as smoothly as possible. In managed VPS solutions, providing a level of service that meets or exceeds the client’s expectations is important to an ongoing relationship that benefits all parties involved. Before signing on the dotted line, pay close attention to what your prospective provider will do and not do when handling your unique hosting program.

Reasons to Pick Solar VPS #5: Security

The fifth concept to insist upon when selecting a cloud-based hosting company is the overall impact it could have on your network security. When you contract with a service provider like Solar VPS, the overall wellness and functionality of your server is our responsibility. Your team will need to create good content and make discerning choices about the data you collect, but we are the gatekeepers of your entire system. When you contract with our team, we set a clear explanation of what we will provide as a part of our service plan, what we will provide for additional charges, and what will be your responsibility. Our team will actively work to safeguard your cloud by installing patches, scanning for potential risks, and updating software accordingly. We value your trust and want to keep your work flowing without delay.

Reasons to Pick Solar VPS #6: Transition Assistance

The sixth and final reason to consider signing on with Solar VPS involves making the transition itself. When you partner with us, we believe in making the shift from standalone computers to a cloud-based hosting plan can be seamless. Our team of experienced migration professionals will work closely to set up and bring your data to its new home. We can provide similar services if you’re transitioning from an existing cloud server to a new one. Don’t go it alone–having a strong team to assist with migration and onboarding can be incredibly convenient.

Solar VPS: Your Cloud-Based Hosting Solution

Now that you’ve seen the top six factors that set Solar VPS apart from other hosting companies, it’s time to learn a bit more about what we can do for you. Since 2005, our team has been assisting clients, new and seasoned alike, to find the right answers to their hosting questions. Whether your team prefers to use Linux, Windows, iOS, or a mixture of all three, Solar VPS can find a hosting plan to meet your budget and other concerns. When you partner with Solar VPS, we’re only a call or an email away. Don’t waste another day with subpar hosting – contact us today!

Three Ways That SEO Can Enhance Your Web Presence

Whether your business has been operating for a while or it’s just starting out, it needs a strong web presence to attract more potential customers to your company. When people are searching for answers to their questions, they’ll turn to the internet. Using search engine optimization, or SEO, tactics helps your website appear higher on search engine results. This increases the chances of people finding your website and exploring it to learn more about your products. Learn about the different ways SEO enhances your online presence.  

Why Is it Important to Use SEO to Enhance Your Web Presence? 

Gone are the days where customers searched through magazines or newspapers to research products and businesses. Instead, people now turn to the internet to discover which products are best suited to their needs and preferences. A strong web presence is important because it allows your company to more easily stand out from the competition and brings more interested prospects to your site. 

Showing up more on visitors’ search results makes them more interested to learn more about the products or services you provide, leading you to convert more leads to customers. Regularly seeing valuable content on your site also makes customers build more trust in you. This leads to stronger connections with customers, higher retention rates, and larger referral numbers.  

Establishes Yourself as a Thought Leader in Your Industry 

A main goal to keep in mind when building your marketing strategy is to create valuable content for consumers. When people are trying to learn more about a certain topic, they’ll typically Google it to learn more. With you writing engaging, high-quality content, customers can find solutions to their problems. Producing consistent content that regularly answers consumers’ questions also makes them feel confident in your brand and level of expertise. 

The main way to get your content seen by your target audience is through effective search engine marketing tactics. You must properly optimize your content to follow SEO best practices so it can more easily show up online. Use keyword research to find out what topics your target audience is searching for. Including certain keywords in your blog posts, white papers, e-books, and other website copy helps it appear higher up on search engines. Your audience will easily find topics they’re searching for and will feel like your content is catered toward them specifically. 

Another way to use SEO to craft valuable content is by including internal and external links throughout your pieces. Internal links allow readers to visit other valuable areas on your website to gain more information on certain subject matters. Be sure to build a strong content portfolio, so you can link to interesting and unique material in each post. Link to external sources if you need to back up any factual information or statistics you shared to increase the credibility of your content. 

Having a significant amount of content available to your consumers brings more of them to your site and establishes you as a thought leader in your industry on a wide variety of subject matters. 

Makes Your Website More User-Friendly

Practicing SEO tactics means optimizing your site accordingly so it appears more easily online. One way to do this is by making your website mobile-friendly. Many people search the internet straight from their smartphone, so odds are that’s how a majority of your leads and customers will be visiting your site. This is why you should take the time to build a website that displays easily on a mobile phone and is visually appealing on the screen. Many web hosting services and content management systems allow you to preview your website on a mobile device to ensure it looks good to visitors. 

Another way to improve your web optimization is to improve your page loading times. You can use simple coding and text modification tactics to boost your pages’ speeds. This includes practicing methods like removing commas, unnecessary characters, and spaces from your codes to increase your page speed. Google typically measures your page speeds when ranking pages, so it’s important to do what you can to enhance these speeds. Pages containing longer load times can also cause more impatient visitors to leave your page, resulting in higher bounce rates. 

Practicing SEO strategies when optimizing your site makes it easier for visitors to use. This makes more people want to come to your site and visit different pages. The more they explore your site and like what they see, the more likely they are to learn more about your offerings and contact you directly for a quote or purchase. 

Targets Local Audiences

You can use SEO to target your content to be seen by people in specific locations. If your business is strictly online or reaches a national audience, this feature may not appeal to you too much. But if you have a locally-owned businesses and want to attract people in or around your area, you can target your SEO accordingly to reach people in your own town or surrounding locations. 

As your target audience searches for businesses in their area, your website should pop up on their results if targeted effectively enough. They’ll see your website and customer reviews to easily learn more about your business and its products. You can optimize your site to target local audiences by completing smaller, more basic SEO tasks like:

  • Creating a Google My Business page to list your business in your specific location
  • Adding your business address to your website
  • Building business citations for local and national directory websites
  • Optimizing your meta descriptions and title tags according to your location and category. 

Using SEO to Boost Your Web Presence

Once you start using common SEO best practices in your copy and on other parts of your website, you’ll see a significant increase in visitors. As you continue pushing out more relevant content and you rank higher on search engines, more leads will become customers. These customers will then regularly view your content for more helpful information, which will build trust in your brand and products. Contact us today to learn more about how to use SEO optimization strategies to your website’s advantage.

Four Benefits of Adding a Linux VPS Web Solution

Making the shift from a physical computer networking plan to a virtual one is no easy task. It requires careful attention to detail and a full understanding of what the company needs to be successful. One of the first decisions that has to be made involves the operating system that will be used to run the server software. While Windows and iOS are standard operating systems for regular computing, Linux is the most flexible. In today’s blog post, we’ll review the top four benefits of adding a Linux VPS web solution to your current hosting plan.

Linux VPS Benefit #1: Excellent Safety and Security

First and foremost, the overall safety and security of your computing solution is important. While no server will be completely free of risk, Linux-based web solutions are shown to have amazing resiliency when it comes to handling malware and viruses. This is possible because Linux is an open source environment. Being open source allows the greatest flexibility in code development, network architecture, and data security. Additionally, the Linux community has been incredibly attentive to assisting computer users in proactively preventing threats and effectively removing any that arise.

Linux VPS Benefit #2: Increased Reliability

Second, upgrading to a Linux VPS web solution will add reliability and therefore accessibility. VPS solutions are designed to make content accessible anywhere, anytime. If you find that files are not accessible, this is unacceptable. If you are experiencing issues with an existing solution, it might be time to explore your options. In some situations, adjusting your features will involve increasing costs. In other situations, it might mean reviewing your options with your service provider. It’s a sad scenario but if you aren’t getting the level of attention and service, moving onto a new service might be in your best interest.

Similarly, reliability includes the hosting company’s reputation. If a deal seems too good to be true, there’s a good chance that it is. Do your research. Learn about the experiences of other customers. If you see too many complaints about the same issues, it’s best to move on. Be careful with good reviews–too many vaguely written positive ones could suggest something to hide.

Image by Gerd Altmann from Pixabay

Linux VPS Benefit #3: Cost Effective and Easily Scalable

Third, most small companies are looking for quick and easy ways to maximize funds and minimize costs. Building a Linux-based VPS web solution provides any number of ways to save money. The main reason that this is possible comes down to the fact that Linux is an open source operating system. Being open source means that there are no licensing fees, which greatly reduces overall costs in using the system. Similarly, Linux VPS systems can be scaled up or out depending on usage–also known as vertical or horizontal scaling.

Vertical scaling is the process of increasing resources. This usually occurs when an organization adds new computers, users, or memory. When vertical scaling occurs, the ability for resources to be used is increased as well. This means increased internet speeds and quicker access to applications. Increasing resources also adds stability to system resources, reducing the risk of application failures.

Horizontal scaling, on the other hand, involves expanding certain clusters of the system without adding new features. An example of this would involve adding multiple Linux VPS systems together to share the load. This might be used in the event where speed is not the issue, but balancing a number of servers together would be helpful for management reasons.

Linux VPS Benefit #4: Optimization and Customization to Boot

Finally, bringing all the best features together is a huge benefit of using a Linux-based VPS solution. Linux provides the greatest level of flexibility of any operating system. This is due to its open source design. Open source makes Linux completely customizable. This will also allow your team to adjust features that will be used. Optimizing and customizing your Linux VPS system is as easy as downloading and installing appropriate coding. If you’re looking for a custom solution, consulting with the Linux network of users and writers can provide quick and simple fixes.

On another level, Linux integrates well with website databases like MySQL and PostgreSQL. While this adds stability, it also connects your team with database experts that only work in Linux. The online networking possibilities will increase productivity and reduce technical support calls. Linux also integrates well with web design programming like PHP and Apache. This will make WordPress and other web suites even easier to use.

Linux has some clear advantages over traditional Windows hosting. Owners and team members will have additional flexibility by being able to control the entire web environment. For a fully scalable web hosting platform, Linux VPS is the most cost effective, trouble-free, and flexible solution out there. When you consider the added costs of licensing and maintenance related to Windows or iOS, Linux is the clear winner.

Solar VPS: Linux Solutions for Network Safety

Since 2005, Solar VPS has been designing custom solutions to customer problems that solve their computing networking issues. Our experts have experience  working with Linux, Windows, and iOS–we thrive on the challenge of finding a solution to suit your business and your budget. Don’t stress about your computing, let’s create an answer together. Contact us today!