All business websites need some kind of SEO strategy these days. When it comes to search engine rankings, the competition is fierce. Everyone wants to rank at the top and grab the attention of potential clients online. You can’t simply set up a website and hope that your clients will find you. You need tools and a plan to help them get there. So, what does it take to create a solid SEO strategy? Here’s what you need to know.
Your SEO Strategy Should Start With a Quality Website
Before you do anything else, you should make sure that you have a high-quality website. Keywords and other SEO strategies matter, but they won’t do you much good if you don’t have a strong, reliable, and visually appealing website.
Why? For one thing, things like loading times can make a big difference in your SEO. Search engine algorithms penalize websites with slow loading times, pushing them to the bottom of the results pages.
For another thing, if you have a high-quality website, your viewers may stay on your site longer and take time to explore. When users spend a lot of time on your website, and when they return to your website for multiple visits, the algorithms take notice and assume that your website must be relevant to their users’ needs. As a result, your site can rank higher on the results pages. On the other hand, if users tend to click away from your site quickly, those quick exits can hurt your SEO.
Optimize for Mobile
When you focus on your website quality, don’t just focus on desktop functionality. You should also optimize your site for mobile usage. In fact, in many cases, it’s best to prioritize a site’s mobile version over its desktop version. People don’t always have quick access to their computers, but most people almost always have a smartphone within arm’s reach. That means that people do more searches on their mobile devices than their computers.
Again, a good SEO strategy includes creating a quality website experience. If you optimize your site for mobile users, you’ll create a good experience for those who use their phones to search, and as a result, you may see better search results rankings.
Choose Your SEO Keywords
Now it’s time to choose your keywords. You can find effective keywords by doing some keyword research. There are plenty of effective keyword research tools online that can help you get started.
You can also create your own keyword insights by looking for patterns. For example, think of a broad term that people might search to find a company like yours, and search for that term in Google. Notice what the top results have in common. Scroll down a little further to the “people also search for” section. Do you see any keywords you could use there?
Whatever keywords you choose, make sure that you use long tail keywords instead of short, broad terms. Long tail keywords are actually phrases. They use multiple words, so they come with less competition than some of the shorter keywords.
Know Where and How Often to Place Those Keywords
Once you have some good keywords, the next part of your SEO strategy is knowing where to put them. Obviously, you’ll want to use important keywords throughout your text, but did you know that your keywords will pack more of a punch if you use them in your headers and sub-headers? You can also use your keywords as tags so that they gain a little extra visibility. Make sure that you use your keywords in the first paragraph or at the top of the page, too.
Next, you’ll want to use your keywords often, but don’t oversaturate your content with keywords. For one thing, oversaturation looks like cheating to the algorithms, so it can hurt your rankings. For another thing, you need quality content to stay relevant, and oversaturation won’t provide a good reading experience for your visitors.
Add Blogging to Your SEO Strategy
Next, consider adding a blog to your website and posting content on a regular basis. When you post regular content, you show the search engines that your site is active and relevant, which can help your rankings.
Blogging can also help you test new keywords without making any changes to your main website. If your site already ranks highly for one keyword, you won’t have to fix what’s not broken. Instead, you can leave your site as it is while letting your blog bring in additional results.
Take a Second Look at Your Hosting Service
Your hosting service can also impact your SEO rankings, so it’s important to make sure that you’re using the right one.
There are lots of ways that a good hosting service can help your SEO. For example, cloud hosting can be great for your rankings. For one thing, it provides reliable uptime, which is vital to search engine efforts. Search engine algorithms punish sites that don’t provide reliable uptimes, but with cloud hosting, you won’t have to worry about that. With cloud hosting, you get server backups that keep your site live, even in an emergency. You won’t have to worry about an on-premises server shutting down.
Plus, cloud hosting has indirect benefits, too. For example, it can free up some of your attention. Because you don’t have to focus on your own servers, you can focus on your SEO efforts instead.
Finally, cloud hosting provides scalability, which can also help you with your search engine efforts. If you have scalability, you can add or remove resources as needed, and that includes SEO resources.
Let Solar VPS Help With Your SEO
Again, a good SEO strategy starts with quality website, and a quality website starts with a good hosting service. Solar VPS offers fast, reliable cloud hosting services with easy updates and available add-ons. Let us show you how we can make a difference in your search engine optimization. Take a look at your hosting platform options, or contact us today to learn more.