Web design is a constantly evolving art. It’s a balancing act between customer experience, product marketing, and producing visually evocative content. As content creator, it can be a bit of a struggle to know exactly what to show or how to show it off. In many ways, we almost need to become mind readers to plan and predict what product, project, or message will achieve the desired result for our businesses and our clients. In today’s blog post, we’ll look at how web designers can use principles of psychology to create better web content that checks all the boxes.
Web Design Psychology Tip #1: What Is Web Design Psychology?
In a nutshell, it’s a way of lumping together all the decisions that we must make as content creators in the online arena. It goes beyond high quality, interactive content. It touches on every single decision that must be made. Content creation and driving web traffic means that every single element of a deliverable is brand appropriate. It also means that the message is designed in such a way that it persuades the audience to trust you. New users will make judgments about your message based on the color, the shape, the layout, and content.
Web Design Psychology Tip #2: Why Does It Matter?
To put it bluntly, understanding how users think is the true pathway to success for your projects and your business. If you aren’t providing them with the content and messages that they want or need, they will go elsewhere to find it. Understanding what your target audience wants or needs is essential to having a positive impact on their experiences. One way of understanding their wants and needs involves how you interact with them in your marketing and on your website. Finding ways to engage and reward them for their loyalty can pay significant dividends.
Web Design Psychology Tip #3: A Matter of Trust
When you’re creating new content, it’s important that you approach it from a reasonable and verifiable place. In the modern era, there are so many websites and business gimmicks that are too good to be true. Users tend to be skeptical until they can build trust. This concept goes beyond the facts and figures and includes design functionality. If a website functions well and allows the user to jump between tabs or pages efficiently, that’s another great way of building trust with your audience. We aren’t suggesting that you avoid creative design, but make all content decisions from a justified and explainable place.
Web Design Psychology Tip #4: Don’t Forget Emotional Messaging
Now we’ll shift gears to talk about the crossroads between psychology, emotions, and design aspects. It should be pretty clear that all elements appearing on a website matter including colors, fonts, and images. Most online content has some visual component to support any written content. Images help to space out content and they help provide context for some pieces. It’s important to consider that the image matches the desired message and tone of said content. Human emotions can be steered towards happiness, sadness, or anger in a split second. Be sure that the messaging provided encourages the desired emotional response for the intended audience,
Web Design Psychology Tip #5: Colors
According to a study conducted by Digital Information World, nearly 85% of consumers stated that color was one of the main reasons that led to them buying a certain product. You can imagine just how important it is for things like this to be taken into account.
The next area of focus for web design psychology is subtle but effective: the use of color. Much like the emotional response discussed above, the human mind can make quick assessments about the use of color on a website or marketing item. Choosing the right color of every element of your presence is essential to making content engaging and getting views by repeat users.
Blue is commonly used to indicate safety, security, and strength. Who doesn’t want to do business with a site that has strong safeguards in place? It is also the most commonly used color by companies designing their websites for the first time.
Red is commonly used to show passion, energy, and boldness. Who doesn’t want to follow a business with an infectiously energetic attitude? Chances are that red color schemes will be highlighted in youthful presentations and optimistic attempts to engage customers.
Black is commonly used to represent sophistication, formality, and authority. Who doesn’t want to feel like they’re enjoying a luxurious product or service? The odds are that companies using black are considered more exclusive or revered.
Web Design Psychology Tip #6: Standing Out from the Rest
From a psychological perspective, standing out can make the difference between success and obscurity. One psychological theory to apply here is called the Von Restroff Effect. In this theory, the design is purposeful to draw the viewer’s attention to a particular spot of the site, regardless of other content. This can happen by showing the contrast between other items and showing how this particular idea or item stands out from competitors. Be careful not to overuse the Von Restroff Effect or it can weaken your message.
Web Design Psychology Tip #7: Bringing It All Together
Now that we’ve navigated some good starting materials about web design psychology, let’s take a peek at how to bring it all together. Designing a basic website that works isn’t complicated, but finding ways to transform the content into meaningful material will take some time and attention. It’s something that can happen at the beginning of a business or in the midst of a redesign. There’s no bad time to change how your customers view your content.
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