Social media has been revolutionizing the way that people and businesses communicate for almost two decades. It’s a huge part of what sets modern businesses apart from the old style of doing business. Having a clear, distinctive brand is what can make or break a business that works on social media. Customers look for memorable aspects of marketing and interaction that come from remarkable businesses.
According to Hootsuite, there were 3.196 billion social media users around the world as of 2018. It’s never been more important to use social media than right now. In today’s blog, we’ll take a look at four benefits of using multiple social media platforms to connect with customers around the globe.
Social Media Benefit #1: Brand Building
The first benefit of using social media involves brand building. This concept surrounds how consumers come to know your company. Unlike traditional marketing practices, social media casts a wider net on the world wide web. While a starting company might consider only using one social media platform like Facebook, it’s important to expand as the company grows in size and depth. Many worldwide brands will have social media teams who design campaigns to reach viewers on Facebook, Instagram, Twitter, Snapchat, and others.
A deeper element of brand building includes establishing and sharing company values. Social media marketing allows companies to share the human side of their work. This often happens by highlighting your company’s views on important industry and social issues. Many brands will also use different platforms to highlight key members of the team that make a difference in operations. Human interest stories and real examples of the product help to show what your brand is really all about.
Social Media Benefit #2: Growth and Development
The second benefit of utilizing multiple social media platforms comes down to how brand interest grows. In this area, social media posts are designed to encourage customers to get more information about the company. Customers who engage with a company on social media platforms can become more active users of products and services. Additionally, companies can use active followers to become ambassadors that drive further traffic to the brand. You might be familiar with the concept of social media influencers.
Social media influencers are platform users who have a high number of followers. These influencers have the ability to drive more customers to learn about your brand. This can be done through focused marketing projects and sneak previews of products. For example, social media influencers might receive early access to a highly anticipated product line and be asked to create video reviews to encourage their followers to purchase your products. It has been estimated that 20-50% of sales happen from word of mouth. Influencers just happen to have a larger reach than traditional advertising routes.
Social Media Benefit #3: Content Creation and Distribution
The third benefit of using social media platforms for customer engagement involves the creation of content and distribution of said content. Part of what sets social media apart from traditional means of sharing content is the speed with which it can happen. Once content has been created, social media allows viewers around the world to see it and interact with it in a matter of seconds. This far outpaces traditional television or print marketing. In this benefit section, creation and distribution go hand in hand.
As a company, content creation also merges with cultivation. In no world is this process more fruitful than in software development and technology fields. This is a natural place to bring in social media due to the willingness of Generation Y and Generation Z to quickly adapt to technology in new and evocative ways. One way that your company might utilize this three-way street of content creation, distribution, and social media involves challenges and contents.
For example, the Adobe Creative Cloud is a suite that allows users to generate a variety of different types of media to meet their unique needs. When Adobe releases a new software package or a new upgrade, they frequently highlight what real users are doing with the software suite. These user experiences often lead to training guides and a community of devotees.
Social Media Benefit #4: Communication and Customer Relations
The fourth strength of using social media platforms for customer engagement involves constant communication and instantaneous customer relations opportunities. Social media has the potential to make your company into a customer relationships champion or a customer experience failure. It all comes down to how you use the platforms to engage with your fans and your foes respectively. Consider how your team would react to a negative experience from a customer or a group of customers.
While the temptation might be to ignore a bad review or a problem, this is viewed as a failure to respond. Even a short response shows customers and other viewers that your company takes their concerns seriously. In some cases, it goes beyond one response. Take social issues related to race, sexuality, and equality as a whole: These are longer, deeper issues that require concentrated efforts and clear action plans. Social media is an ongoing opportunity for your organization to become the people’s favorite or their sworn enemy.
Solar VPS: Social Media Warriors for Your Business
Now that you’ve learned a bit more about the power of social media platforms, it’s time to consider how you can up your strategy. The team at Solar VPS understands the intricacies of developing, maintaining, and supporting web-based infrastructure. No matter whether you’re using iOS, Windows, or Linux products to support your day-to-day functions, we are ready to find a unique way to improve your business. Don’t let social media overwhelm you and under-serve your customers. Contact us today!