Big data’s been all the rage in recent years, as companies use data provided by customers to understand how to improve products and services. The large amounts of data collected are commonly referred to as “big data.” Big data is a general term that refers to using large data sets to get insights into a problem, issue, or opportunity. Customers, and even potential customers, are surprisingly willing to give businesses information if it means savings or better products for them. They give things like location, birthdays, interests, preferred brands and other data that helps companies analyze their buying habits and needs. Companies are using social media to engage with audiences and collect data to help drive growth. Here are a few tips on how social media can help you learn about your audience to be more successful.