Solar VPS Blog

How to Start Using Big Data to Learn About Your Audience

Big data’s been all the rage in recent years, as companies use data provided by customers to understand how to improve products and services. The large amounts of data collected are commonly referred to as “big data.” Big data is a general term that refers to using large data sets to get insights into a problem, issue, or opportunity. Customers, and even potential customers, are surprisingly willing to give businesses information if it means savings or better products for them. They give things like location, birthdays, interests, preferred brands and other data that helps companies analyze their buying habits and needs. Companies are using social media to engage with audiences and collect data to help drive growth. Here are a few tips on how social media can help you learn about your audience to be more successful. 

Know Your Demographics

It’s important to use social media to find out who is buying your products. It’s perhaps the best way to use advertising effectively. For example, if you know your typical client is a 25 year old female, you don’t have to throw marketing dollars at the retired crowd. You can selectively place ads in social media groups where a target demographic spends time. Using big data gathered on social media helps companies build a strong core audience that can grow organically. Social media data also can help identify where large groups of potential customers live. This helps companies decide where to open new stores or pop-ups to test whether they want to make an investment in a certain city or town. 

More People Are Buying on Social Media than Ever

Sales from clicks on social media are growing at a rapid pace. Facebook, Instagram, Pinterest, Snapchat, and other social media giants are proving that their platforms are generating sales. Companies are directing more money to social media marketing every year. That’s because it’s money well spent. Big data has helped businesses locate potential buyers by analyzing purchase patterns. Just like in supermarkets that place shaving cream near the razors, social media companies can show what customers buy and when. They use search results and buying history to help companies increase sales. If customers regularly buy a hairbrush and then a certain brand of hair products, companies can market to specific audiences.  SolarVPS helps companies use technology on a scale that helps them gather and filter big data from social media. To find the right solution for your company, contact our team today.  
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