Solar VPS Blog

How to Use the Cloud for Big Data in 2020

Image by Gerd Altmann from Pixabay

Data is the real digital currency. The information companies and other organizations generate can be used more effectively than ever with the help of the cloud. Whether you’re looking at customer data, process flows, or using big data for strategy, your ability to collect and analyze data will help you succeed. Collecting and storing large amounts of data is challenging, though. If you try to do it alone, you’ll spend a fortune on the computing power that’s needed. Instead, companies and other organizations turn to the cloud for help with big data. The cloud lets you leverage technology resources at a fraction of the cost. Your data moves quickly and is always safe and accessible. Here’s how you can use the cloud and big data in 2020. 

Leverage Cloud Resources at a Fraction of the Costs

One of the biggest benefits of migrating your data and processes to the cloud is cost savings. To get the same computing power as the cloud, you’d have to spend a great deal of money. The more big data you’re dealing with, the more money you’ll save in the cloud. Cloud providers invest a lot of money building out data centers that can handle huge amounts of data. For a great value, you can use the resources they’ve accumulated to process your information. 

Use Big Data to Gain Business Insights

When we think of big data, we often think of social media likes, ad targeting, and lead generation. It’s true, that’s all part of big data, but many organizations use information to improve how they conduct business. With the cloud, you can streamline processes and improve the way your organization operates. You have greater access control and data security. You can store documents and create processes online that are efficient and can be replicated.

Increase Customer Engagement

In 2020, customer engagement will be a critical part of your big data strategy. Whether you’re trying to keep track of customers, or you’re looking to keep donors or partners engaged, harnessing big data through the cloud is the key to staying on top of outreach. You can keep track of when and how you need to engage with your audience. The cloud helps you accomplish tasks in a fraction of the time and ensures your actions are informed and effective.  SolarVPS provides organizations with the best cloud solutions to help how you manage big data. If you’re interested in hearing more about what we can do, contact our team today.  

Successful Businesses Use Big Data to Drive Sales

Too Much Big Data Data has been a digital currency for businesses for years. Collecting and analyzing information from suppliers, customers, and partners helps optimize sourcing and operations. Small and medium businesses can use the information that their site, sales, and marketing create to improve engagement and customer acquisition. Harnessing the power of big data means better leads and more sales. It has a huge impact on the growth of business and sales targeting. Here is how successful businesses use big data to increase sales. 

Lead Generation

Lead generation and customer acquisition is expensive and challenging. Even if you’ve got a fantastic product or service, getting that message out to the public is tough. Digital marketing can be expensive, so it’s vital companies target people most inclined to purchase a service or products. With big data, businesses can analyze customer demographics, their shopping patterns, and other information that will help with sales. The better able you are to identify potential customers, the more likely you will be to close deals. 

Sell to Existing Customers

Companies also use big data to analyze their current customer pool for up-sell opportunities. With the right software solutions, you can track service cycles and know when customers will finish whatever product they’ve ordered in the past. Whether they’re due for a new pair of shoes or another shipment of vitamins, big data helps you crunch information so you know when to sell to an existing customer. Selling to your current client base is much easier than finding new customers. 

Big Data Ensures Appropriate Staffing

Looking at big data will help managers know whether they’re appropriately staffed. If you have too many people selling your products, you could use that money you spend on salaries to find more customers. If your staffing levels are too low, you’re missing out on sales opportunities. Big data can track customer contacts, close rates, revenue per engagement and other key statistics. You don’t have to operate on gut feeling anymore. You can track statistics that paint a clear picture of what you need to do to increase sales.  SolarVPS offers clients solutions so they can use the power of big data in their businesses. If you’re interested in what big data can do for your company, contact our team today. We’ll help find a solution so you can drive sales and grow your customer base even more.   

Forget the Driver: Put the Cloud Behind the Wheel – Self-Driving Components & How the Cloud Plays a Part

Cloud Computing and Driving

The idea of a robot car may seem outlandish and futuristic, but automotive technology has been gradually automating over time. In 1939, General Motors took the first bold step forward with automatic transmission. More recently, GPS tracking became prevalent. The pace of adoption for automation technologies has increased rapidly since the turn of the century, as computers have become more sophisticated and virtual technology has accelerated to allow for more complex processing and integration of data.

In other words, like images in your side mirrors, the self-driving car was always much closer than it appeared. It does not need to be built “from the ground up.” Instead, the automated features in cars that have been developed over the years are being  pieced together and combined with new technologies and software to allow for 100% self-driving capabilities.

One important advance in computing technology that will allow these cars to eventually drive without human assistance is Cloud Computing. Speed, efficiency, reliability and affordability all make Cloud Computing the simple and most efficacious choice to host the applications that allow for interaction between cars and elements of the road.

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Is Big Data Good for The Internet of Things?

If you happened to be in attendance at CES (Consumers Electronic Show) 2014 in Las Vegas, you might have picked up some information about the Internet of Things. It seems, to our ears, the Internet of Things has gone from a small and interesting topic of conversation at Cloud trade shows, to an industry with the potential the change the way the world functions. Point in case, as overheard at CES2014:


The IoT

We have to say, that is a pretty bold prediction. “The Internet of Everything will be five to ten times more impactful in the next decade than the entire Internet has been to date.” We suppose coming from John Chambers, the CEO of Cisco, we have to put some weight behind the prediction. Yet, we still have to wonder, will the Internet of Things – the Internet of Everything – turn out to be all it can be? Or will the Internet of Things turn out to be another industry which changes the way the world works however never reaches its full potential?

Much like the current fate of the Cloud – highly utilized but hardly understood – will the Internet of Things quietly take over the global marketplace or, with the combination of Big Data, will it prove to be more of a headache than it’s worth?

The Cloud. The Internet of Things. Two Questions.

Does the Cloud seem so last year to you? With the pace at which IT moves, does Cloud Computing seem like it passed everyone by only to give way to yet another technology acronym trend? If you’re like us, when you travel the Cloud and Tech industry conference route, you have front row seats to all the new technologies which providers are talking about/working on. One of those tech industries is the Internet of Things or IoT.

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5 Lessons From the Cloud

Cloud Expo Silicon Valley

So, last week, as some of you might know, Solar VPS attended Cloud Expo 2013 in Silicon Valley. While we didn’t exhibit at the Cloud conference, our COO and President, Ross Brouse, gave a few speeches and we got pretty interactive on the social media networks all those crazy kids love. (Insert shout out here to @RobustCloud, @GESoftware, @SHI_INTL, @ThousandEyes & @AriaSystemsInc). Outside of giving speeches and getting really active on Twitter and Google +, we took the time to hear from other Cloud companies both within their keynote presentations and outside within spur of the moment meetings.

This said, we want to use this space to elucidate (yes, we are trying to expand our lexicon), on five insights we learned at the show and why those insights are either excellent or terrible. So, here we go.

1. Smaller Cloud Providers Need to Rise Up

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