Solar VPS Blog

Four Benefits to Using Multiple Social Media Platforms to Connect with Customers

Social media has been revolutionizing the way that people and businesses communicate for almost two decades. It’s a huge part of what sets modern businesses apart from the old style of doing business. Having a clear, distinctive brand is what can make or break a business that works on social media. Customers look for memorable aspects of marketing and interaction that come from remarkable businesses. 

According to Hootsuite, there were 3.196 billion social media users around the world as of 2018. It’s never been more important to use social media than right now. In today’s blog, we’ll take a look at four benefits of using multiple social media platforms to connect with customers around the globe.

Social Media Benefit #1: Brand Building

The first benefit of using social media involves brand building. This concept surrounds how consumers come to know your company. Unlike traditional marketing practices, social media casts a wider net on the world wide web. While a starting company might consider only using one social media platform like Facebook, it’s important to expand as the company grows in size and depth. Many worldwide brands will have social media teams who design campaigns to reach viewers on Facebook, Instagram, Twitter, Snapchat, and others.

A deeper element of brand building includes establishing and sharing company values. Social media marketing allows companies to share the human side of their work. This often happens by highlighting your company’s views on important industry and social issues. Many brands will also use different platforms to highlight key members of the team that make a difference in operations. Human interest stories and real examples of the product help to show what your brand is really all about.

Social Media Benefit #2: Growth and Development

The second benefit of utilizing multiple social media platforms comes down to how brand interest grows. In this area, social media posts are designed to encourage customers to get more information about the company. Customers who engage with a company on social media platforms can become more active users of products and services. Additionally, companies can use active followers to become ambassadors that drive further traffic to the brand. You might be familiar with the concept of social media influencers.

Social media influencers are platform users who have a high number of followers. These influencers have the ability to drive more customers to learn about your brand. This can be done through focused marketing projects and sneak previews of products. For example, social media influencers might receive early access to a highly anticipated product line and be asked to create video reviews to encourage their followers to purchase your products. It has been estimated that 20-50% of sales happen from word of mouth. Influencers just happen to have a larger reach than traditional advertising routes.

Photo by Alex Kotliarskyi on Unsplash
Photo by Alex Kotliarskyi on Unsplash

Social Media Benefit #3: Content Creation and Distribution

The third benefit of using social media platforms for customer engagement involves the creation of content and distribution of said content. Part of what sets social media apart from traditional means of sharing content is the speed with which it can happen. Once content has been created, social media allows viewers around the world to see it and interact with it in a matter of seconds. This far outpaces traditional television or print marketing. In this benefit section, creation and distribution go hand in hand.

As a company, content creation also merges with cultivation. In no world is this process more fruitful than in software development and technology fields. This is a natural place to bring in social media due to the willingness of Generation Y and Generation Z to quickly adapt to technology in new and evocative ways. One way that your company might utilize this three-way street of content creation, distribution, and social media involves challenges and contents.

For example, the Adobe Creative Cloud is a suite that allows users to generate a variety of different types of media to meet their unique needs. When Adobe releases a new software package or a new upgrade, they frequently highlight what real users are doing with the software suite. These user experiences often lead to training guides and a community of devotees.

Social Media Benefit #4: Communication and Customer Relations

The fourth strength of using social media platforms for customer engagement involves constant communication and instantaneous customer relations opportunities. Social media has the potential to make your company into a customer relationships champion or a customer experience failure. It all comes down to how you use the platforms to engage with your fans and your foes respectively. Consider how your team would react to a negative experience from a customer or a group of customers.

While the temptation might be to ignore a bad review or a problem, this is viewed as a failure to respond. Even a short response shows customers and other viewers that your company takes their concerns seriously. In some cases, it goes beyond one response. Take social issues related to race, sexuality, and equality as a whole: These are longer, deeper issues that require concentrated efforts and clear action plans. Social media is an ongoing opportunity for your organization to become the people’s favorite or their sworn enemy.

Solar VPS: Social Media Warriors for Your Business

Now that you’ve learned a bit more about the power of social media platforms, it’s time to consider how you can up your strategy. The team at Solar VPS understands the intricacies of developing, maintaining, and supporting web-based infrastructure. No matter whether you’re using iOS, Windows, or Linux products to support your day-to-day functions, we are ready to find a unique way to improve your business. Don’t let social media overwhelm you and under-serve your customers. Contact us today!

A Beginner’s Guide to Remote Work and Cloud Apps

Image of Website Hosting Service on Computer
Image by Mudassar Iqbal from Pixabay

If 2020 has taught us anything, it’s that working remotely can be a challenge. In the time of Novel Coronavirus, also known as COVID-19, many workers are learning how to work from home for the first time. As of April 2020, 88% of organizations have encouraged or required their employees to work from home and 91% of teams in Asia Pacific have implemented ‘work from home’ arrangements since the outbreak.

The shift to remote work can be a sharp learning curve, especially if you’re used to working closely with teammates face-to-face. While every job is different, more and more companies are turning to remote work and cloud-based computing to keep employees working productively. In today’s blog, we’ll take a look at what a beginning remote worker should know–especially when it comes to using cloud apps.

Remote Work and Cloud Apps Tip #1: An Organized Workspace Will Keep You Productive

Before you even begin working remotely, it’s important to consider the physical space that you will be working in. While you might have a dedicated bedroom or office that can be used for your daily work, many adults will struggle to find a space to work in. Once you have determined where to do your work, it’s essential to organize your surroundings in ways that will allow you to be productive.

Consider the lighting, the seating, and the overall atmosphere. Many new remote workers enjoy the flexibility of designing their own work space. Of course, others will struggle with establishing boundaries. It might be tempting to take your computer to the living room but it can spell disaster with a plethora of distractions. Establish your space and stick to it. It’ll get easier.

Remote Work and Cloud Apps Tip #2: Cloud Apps Standardize Workflow

As you undertake your remote work, it’s important that you have access to a stable computer. While this might come from your employer, be sure that the specifications meet the needs of the software suites you’ll be using at home. Hopefully you have the means to do this efficiently and effectively to keep producing quality work. In the event that you cannot support the required tasks with your home equipment, contact your employer immediately. They will need to determine how best to provide you with the equipment you need.

If your equipment can access the required materials, chances are that at least part of your work software lives on the cloud. These cloud apps allow employees to work from anywhere, at any time, and access files without boundaries. As long as you can support the cloud app software suite and you have a strong enough internet connection, you can work without hang ups.

Photo by Christian Wiediger on Unsplash
Photo by Christian Wiediger on Unsplash

Remote Work and Cloud Apps Tip #3: Be Prepared for the Long Term

Over the last several months, the draw to move employees to remote work has become stronger and more pressing. As the COVID-19 pandemic has caused changes in how the world does business, employers and employees should be ready to commit for the long haul. In order to retain staff after the COVID-19 pandemic, organizations should anticipate that 75% of their staff should expect to work at least 35% from home. Many organizations are allowing employees to work from home on a long term basis, some even closing their offices until 2021 or longer.

As the pandemic continues and you determine your best practices for working remotely, be sure to be flexible with yourself. If the office set up that you established at the beginning of your remote work isn’t working, take a good hard look at what you’re doing. Be willing to move your office around and adjust your schedule to maximize your productivity. It’s important to be kind to yourself as you adjust to your new working normal.

Remote Work and Cloud Apps Tip #4: Always Check Your Email

While you likely understand how critically important it is to respond to emails from clients, bosses, and co-workers, it has never been more critical than now. Where you used to be able to walk to a colleague’s office to discuss a project, your email and your digital calendar will be filled with meetings to do the same things. Take care to check your emails regularly. If you haven’t already and your organization permits it, consider adding your work email on your phone to receive it more quickly. In the same breath, it’s important to remember that work-life balance is an essential part of working from home. Be mindful of how you handle emails, calls,and meetings outside of your working schedule. Balance can be challenging but we all seek it out.

Remote Work and Cloud Apps Tip #5: Don’t Forget to Socialize

While you are working on your own, it’s important not to let your personal life escape. It’s easy to let the isolation of remote work overtake you. If you’re working on a remote team, there are chances that your team can get together for a game night or some sort of team bonding event through Skype, Zoom, Microsoft Teams or another video chatting service. It will become easier to return to social events as the health landscape clears up. For now, we’re all in this together.

Solar VPS: Experienced Cloud App Solutions Are Our Business

Now that you’ve learned a bit more about getting started with remote work using cloud apps, it’s important to begin. If you’re helping your team get prepared for remote work, we’re here to help you. Solar VPS has been building unique cloud-based computing options for companies and workers of all sizes, industry, and budget. Our team of experts have experience in designing web-based tools for users of Windows, Linux, and iOS alike. Contact us today to learn more!

How Using a VPS Makes Work from Home Easier

Photo by Taylor Vick on Unsplash
Photo by Taylor Vick on Unsplash

It’s unclear exactly how many things will have changed in the world post-COVID-19. One recent development that seems likely to remain in some fashion is remote work. This practice, also known as “work from home,” has been growing in popularity over the last several years. Howeer, it has blossomed even more in the face of the growing global pandemic.

According to Vox, 74 percent of the organizations that have employees working remotely will continue the practice in some form once communities reopen. This statistic is a significant jump from pre-pandemic numbers. In today’s blog, we’ll take a look at how work from home can be made easier through the use of virtual private servers or VPS solutions.

Work From Home Tip #1: Software, Setup, and Solid Systems Matter

The first thing to consider when beginning to work from home is how solidified your office setup is. This comes down to the three S’s: software, setup, and systems. These are some of the easiest benefits of VPS-based computing that can be put to use right away. When a VPS is used for working remotely, the software and systems are designed to work from any stable location. The other early aspect involves the setup of your working space. It needs to be a functional place that can hold your new at-home equipment effectively. We’ll elaborate more on that point in the next section.

Work From Home Tip #2: Structuring Your Home Office Space

The second concept to ponder about working from home with a VPS protocol involves the physical space of your office. When you worked primarily from an office building with other employees, chances are that your office was pretty standard. Aside from some personal touches like photos and trinkets, you had very little control over where you spent your 40 hours a week. Now that you’ve been tasked with working from home, you have a lot more flexibility in how you manage your space. It’s important to make the space usable but it should also reflect your unique personality. Consider furniture that will make you productive–a desk, a firm chair, good lighting. While the pandemic put many of us under challenges, there’s still an opportunity to improve your home working structure. It can also assist with how teams work together, as we’ll see next.

Photo by Benjamin Dada on Unsplash
Photo by Benjamin Dada on Unsplash

Work From Home Tip #3: Working Remotely with Your Team 

The third thing to consider about work from home involves how you work remotely with other members of your organization. No matter the size of your working group, understanding what each member of the team is working on can help keep continuity. In many situations, teams have shifted to connecting through video conferencing software suites like Zoom or Microsoft Teams. Providing access to these applications through a secured VPS solution can eliminate the guesswork associated with downloading these programs individually. It can also add to productivity that leads to less wasted time. When it comes to productivity and using the tools provided, there is no substitute for working in new creative directions.

Work From Home Tip #4: Developing Code and Using Sandboxes

The fourth thing to think about when it comes to working from home is how innovative it can make your team. There is no truer example than during the current COVID-19. As a world of workers, we are constantly adapting to the challenges that come with social distancing. Teams are working hard to establish new methods and best practices to keep things moving. If your organization specializes in technology, chances are that you’re looking for strategic improvements and new ways to get things done.

An offshoot of this is something that technology-based companies have already been using for a long time: the sandbox environment. In sandbox environments, employees have the flexibility to test out new features without risking damaging changes to the live environment. The projects being developed in the sandbox have the ability to be used for future launches. They are also often used as training modules for new hires. While onboarding new employees in the midst of the pandemic is less than desirable, it can reveal significant grit and tenacity. All this is to say that working hard also means working smart–as we’ll look at when we take a deeper look at stability and automation.

Work From Home Tip #5: Automation and Stability

The fifth concept of working from home with a VPS plan involves the need for stability. A VPS network is intended to operate using concepts of automation. Automation is a way of securing the data and the processes being undertaken on the network. Regardless of the work being done, automation can happen in the background at all times or on a regular scheduled basis. Automation is most commonly used to scan the network for possible disturbances like viruses, data breaches, and other inconveniences.

On the other hand, virtual private servers are designed to add much-needed stability for all the workers using it. One of the bonuses of using and maintaining an internal server involves control over all the resources it provides. Maintaining an internal server allows your team to have full control over usage. It also allows qualified users to access ongoing dashboard data to understand how features are being used by employees and customers alike.

Contact Solar VPS for Help Making Remote Work Easier

Now that you’ve learned a bit more about how work from home can be made into an easier, more productive process, it’s time to take a closer look at Solar VPS. Our dedicated team has been building unique computer networks for users and companies from a variety of industries. Whether you’re working in Windows, Linux, or iOS, we can find something to improve your work at home workflow. Don’t delay–Contact us today!

Five Steps to Improving Website Security

Online Data Security Computer with Lock
Image by TheDigitalWay from Pixabay

Website security has become an incredibly important topic for web content creators and managers over the last several years. As more of life’s processes move to an online forum, the risk to the average consumer has increased exponentially. Additionally, the movement towards the use of mobile devices to complete many daily tasks has added to these growing risks.

According to Foregenix, there has been a six-fold increase in instances of consumer information being hacked since 2013. If that statistic doesn’t scare you, it should. Data breaches and website hacks are costly problems that can be the undoing of any company–big or small. In today’s blog, we’ll take a look at five steps that every company can take to improve website security for the sake of their business and customers.

Website Security Step #1: Update Password Requirements

First, it’s important to understand that passwords can easily be compromised, particularly if common words are used when setting them up. Consider the benefits of creating complicated passwords that require a mixture of different characters. Commonly accepted best practices involve a mixture of uppercase and lowercase letters, punctuation, and other special symbols. 

Consider using different passwords for different parts of your website. You might also require that passwords be changed at regular intervals. It might seem like a problem to use a password like xAf71!*bEar21+nm4 instead of Fluffy6, but the increase in security is worth the hassle.

If remembering multiple passwords is a concern for your team, there are a variety of secure password managers like LastPass that are designed to save your passwords for quick retrieval. But be careful; password managers are not immune from data breaches and outside problems. Be sure to keep your passwords in a safe, secure place and never share them with anyone!

Website Security Step #2: Sweep for Malware Regularly

Second, understand the damage that Malicious Software or Malware can have on your website security. Malware is software designed to commit crimes and wreak havoc on anything in its path. In many cases, malware is introduced through a hidden doorway called a backdoor. Malware is also commonly disguised among normal files, causing an unsuspecting person to open the file and unleash the malicious work.

Malware is frequently used to illicitly gather personally identifiable information, or PII. PII includes usernames, passwords, names, credit card numbers, and other similar data. Completing a daily (or nightly) sweep of your network can help to identify weaknesses that need to be patched.

Website Security Step #3: Monitor Credit Card Transactions Carefully

Third, it’s important to be aware of how credit card transactions are processed if you’re in sales. While most websites will contract an outside credit card processor to gather funds, there are instances where those systems can be breached. As we just discussed, PII is a key part of the credit process. It’s possible that an attempted malware attack could occur through an increase of web traffic, sales, and attempted sales entering your website.

Be in regular contact with your credit card processor. Understand how their update process works and provide information about how your update process works. Malware attacks commonly occur in the midst of website updates or by mimicking what they look like. Staying in contact on both sides can help to prevent unnecessary risk of loss.

Website Security Step #4: Test Your Improvement Regularly

Fourth, making changes to your website security is all well and good, but how can you be sure that the changes work? While making updates to your security is expected to be effective, there is no guarantee that those improvements will work for long. This is true because the internet is a constantly evolving network of sites. Malware and other problems are generated at an alarming rate. According to CNN, nearly one million new malware threats are released on a daily basis as of 2015.

When it comes to testing the safety and security of your website, there are two approaches to add to your security protocol: penetration testing and vulnerability testing. Let’s take a deeper look at both testing options right now.

Penetration testing is the more intrusive type of website security testing. This form of testing is typically undertaken when there is a significant expectation of a threat. Penetration testing is designed to simulate a real world scenario to show what flaws exist in your system. In many ways, this form of stress testing can provide clues into how to prevent real world damage. Penetration testing should be completed on an annual basis at the least, though it can be pricey and time consuming. Of course, it’s cheaper than the damage caused by a data breach.

Vulnerability testing is the less intrusive form of testing. It commonly involves running diagnostics related to website traffic and routing to your site. Many website design and management dashboards will allow the user to schedule vulnerability testing to occur automatically. It is recommended to run this testing on a daily basis but particularly after installing a new update.

Website Security Step #5: Update Your Web Security Plan with Solar VPS

Finally, now that you’ve seen a few other ways to improve your website security, it’s time to hire the best professionals in the business. Consider how important it is to have experts in your corner that can prevent or correct website security problems. When you upgrade your web security with Solar VPS, you receive a top of the line solution that starts with high quality design features. No matter what operating system or systems you’re using to build, maintain, and access your website, we’ve got you covered. Windows, Linux, or iOS–we can build a custom solution to meet your company’s unique security needs.

Our team is available to provide support for new and potential security threats around the clock. We never close and we never make you wait. Save the frustration of website security issues and contact Solar VPS to have a custom solution designed for your company today!

What Should Be Included in a New VPS Hosting Plan?

Photo by Florian Olivo on Unsplash
Photo by Florian Olivo on Unsplash

Getting started with a website can be a challenging situation, especially if it involves entering uncharted territory. One of the ways that you might be challenged involves how you manage your web-based content. In today’s blog post, we’ll take a look at VPS hosting. By the end, you will have learned more about the top four features to insist upon before signing on the dotted line with a new provider.

According to the Hosting Tribunal, it has been estimated that the market for VPS hosting will be worth approximately $8 billion by the year 2023. For this reason and many more, it’s never been more important to invest in the right hosting solution. Let’s take a closer look.

What Is VPS Hosting and Why Do I Need It?

To start things off, VPS refers to a virtual private server. This is a dedicated server that can be used anywhere to connect to secured files. Your leadership team has the ability to provide access to your employees while keeping things under lock and key. In many VPS scenarios, the VPS hosting company will divide a physical server into dedicated partitions for each client. Often, investing in a VPS hosting plan is a step down from a private server. As you’ll see in today’s post, the final say on what features your server includes is between your team and the host.

VPS Hosting Feature #1: Reliability

According to Web Host Insider, web speed is crucial for clients and providers alike. They estimate that the US economy lost around $500 million because of slow websites in 2017.

The first feature to consider involves the host’s reliability. Reliability comes down to one simple concept: accessibility. When you need to use your files and your system, being unable to access your content is unacceptable. While we will discuss the importance of scalability later in today’s post, keep in mind that your team needs to have a VPS solution that will provide optimal speed and performance. If you find that your hosting solution isn’t cutting it, it might be time to consider upgrading or moving on.

Similarly, reliability includes the hosting company’s reputation. If a deal seems too good to be true, there’s a good chance that it is. Do your research. Learn about the experiences of other customers. If you see too many complaints about the same issues, it’s best to move on. Be careful with good reviews–too many vaguely written positive ones could suggest something to hide.

VPS Hosting Feature #2: Security

A second component of VPS hosting that you should insist upon involves network security. As a contracted client, the health and well-being of the server space is the responsibility of your host. While your team has a responsibility for generating quality content and using solid techniques of data hygiene, your VPS hosting company is the end-all-be-all keeper of the security gate.

In many VPS hosting agreements, it’s clearly stated that the host is responsible for keeping the network safe and secure from any potential risks. This means regularly scanning the network for possible defects, installing patches, and completing all necessary software updates. Insist on consistent and reliable security from your partners. Prevention keeps your data safe from breaches and lost money.

Photo by Markus Spiske on Unsplash
Photo by Markus Spiske on Unsplash

VPS Hosting Feature #3: Scalability

The third aspect of VPS hosting that you need to keep in mind has already been alluded to: scalability. Put simply, it means being able to go up or go down in resources to suit your needs and budget. Finding the right combination of space and speed is going to be a bit of an experiment. Be sure that the hosting solution you choose allows for your team to increase or decrease speed and space accordingly. There’s no reason to waste money on resources you won’t use and there’s no reason to lose out on functionality if you can afford to increase. Be sure that your contracts include the level of flexibility that you need.

VPS Hosting Feature #4: Support

A fourth component of VPS hosting to think about is often the most important one: support. If you have members of your team that understand the complexities of web optimization and analytics, you might be able to select a more hands-off support program. This is what is often referred to as an unmanaged VPS plan. With unmanaged plans, much of the coding, the safety, and the overall functionality of your resources is your responsibility. 

Managed VPS plans are the total opposite–the hosting company will take the harder tasks off your plate. This is usually the option to choose when you have a small team that doesn’t have the time, energy, or expertise to deal with the more complex parts of managing your VPS. In either case, most web clients will receive access to a wealth of different tools through active dashboards. Dashboards will allow your team to better optimize your server plan.

Regardless of the plan that you choose, the best VPS hosting plan will include technical support to meet your needs. While not all technical plans will involve around the clock support, it’s important to know how long it takes to resolve tickets, the types of tickets handled, and other related issues. Be sure to get what you’re paying for in the support area. 

In the case of Solar VPS, our team is available to assist you at anytime–24 hours a day, 7 days a week, 365 days a year. Without delay, we’ll do what we can to earn your trust.

Solar VPS: Your Go-To Team for VPS Hosting

Since 2005, the experts at Solar VPS have been helping new and existing clients get the most out of their hosting plans. We are ready to design custom solutions to meet the needs of your team. Whether it’s iOS, Linux, Windows, or a mixture of all three, we’ll find the best hosting plan possible. At Solar VPS, we’re dedicated to providing all four aspects that we’ve discussed today. Reliability, security, scalability, and support–we’ll do it all. Contact us today!

What Does Speed Have to Do with It? The Pros of a Private Server

Maintaining a strong web presence for your business goes beyond designing a website. Having a beautiful website is great, but your customers want to visit a website that works well. One of the biggest factors that impact their perceptions of your content is how quickly they can access the information they need from you. In today’s blog, we’ll take a look at the top six reasons to choose a virtual private server solution to host your content.

What Is a Private Server?

A virtual private server is similar to a standalone server machine except that it’s often shared by any number of organizations. In this scenario, VPS clients may have a small or a large amount of control over the setup, use, and security of their space. 

For the purposes of today’s article, we are recommending that using a private server is the best way to improve how your company uses the internet to work and make money. This type of solution provides all stakeholders with the best possible access to what they want or what they need at any moment.

Pros of Private Server #1: Full Control of Resources

The first reason to consider using a private server boils down to control. When your team is deciding who to use as your hosting server, consider what you have access to. The best hosting packages will provide the client (YOU) with full control of the resources. The biggest benefit of using a private server is that it’s designed to be private. This is possible because, unlike other hosting solutions, only your data is kept on your portion of the server. You have full access to data about usage, traffic, and security.

Pros of Private Server #2: Virtual Servers Save Money

The second thing to keep in mind about using a private server involves cost. As we’ve already established, your company is the only one using the server. The cost-saving comes into play because you do not own the server. Instead of owning an on-site system, you rent only the amount of space that you need. Since you have access to the analytics discussed earlier, you have the ability to raise or lower the amount of space needed based on traffic and usage. An added bonus to renting a virtual server is that your company is not responsible for server maintenance. Updates and repairs fall to your provider.

Pros of Private Server #3: Data Management Made Simple

The third reason to consider using a private server involves simplicity. If you’re considering setting up a virtual private server for your organization, chances are that your company is small. Small companies don’t need to over complicate their IT needs. When you trust your data storage to a hosting company, it’s important to verify that they can provide adequate support for your team. Having a partner that can be trusted with data eliminates the cost of hiring someone to just manage data. This saves time, money, and sanity for your leadership group.

Online Data Security Computer with Lock
Image by TheDigitalWay from Pixabay

Pros of Private Server #4: Safety and Security Built In

The fourth thing to keep in mind about private server usage is the safety and security of your data. When renting private server space from a trustworthy company, it is their job to maintain the network at all costs. It’s likely that you’re aware of the costs associated with data breaches and system failures. While you might think that small businesses aren’t at risk for substantial damages, that’s not the case. According to Security Magazine, the average cost to small businesses ranges between $36,000 and $50,000. That’s a risk your team doesn’t need to take. Hiring a trustworthy hosting company reduces your liability.

Pros of Private Server #5: Working from Everywhere

The fifth idea to keep in mind about using private server space involves portability and accessibility. Since your data lives virtually, it’s possible for your team to work from anywhere with an internet connection. In today’s post, we’ve spent quite a lot of time discussing costs. I’s time to discuss the savings that come with VPS for workers.

When it comes to owning and managing a small company, saving money is an important factor to keep budgets in line. One way of saving money involves your team. VPS operations allow employees to work remotely. This can reduce the costs of office space. It can also encourage real-time collaboration without wasting time on physical meetings. With virtual software, your team can achieve something incredibly important: work-life balance.

Pros of Private Server #6: Customers Can Use It Everywhere

The sixth concept to keep in mind involves how your customers can engage with your content. Much like your employees, customers like the flexibility to be able to access your site from anywhere. Whether it’s to view and share viral video or to order your latest products, having a site with good bandwidth and accessibility makes all the difference in customer satisfaction.

According to Webfx, 89% of customers will shop with a competing company after a poor experience. Customer service matters!

An offshoot of customer satisfaction involves repeat use. If customers find it easy to access content and get what they need from your site, they will become more regular users. Private servers are designed to have almost constant up-time. This is something that’s possible because of the limitations involved. With only your data on your portion of the server, the risks are minimal. Your team and your customers will have no problem accessing your data aside from regularly scheduled downtimes and the occasional traumatic issues.

Solar VPS: Experts at Building Custom Private Server Solutions

Now that you’ve learned some of the reasons for employing a virtual private server, it’s time to take a closer look at Solar VPS. Our team has years of expertise in designing custom solutions to meet the needs of Windows, Linux, and iOS-based companies. We work hard to maximize value while keeping costs low. With a dashboard of tools that give your team full control over your content and performance–there’s no better answer. Don’t delay–contact us today!

Five Factors to Consider When Managing Website Costs

Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

According to Adobe, 73% of web-based companies invest in web design to make sure they stand out from their chief competitors.

Whether you’re new to website design or revamping an existing site, it’s likely that you’re looking to get the most value for the lowest price possible. There are a lot of factors to consider when managing costs. In today’s blog post, we’ll take a look at the top 5 factors to get you started on website management.

Managing Cost Factors #1: Functionality on All Platforms

First, it’s important to consider how much the internet has changed over the past two decades. While websites have traditionally been designed for computers, that is no longer the best possible option. More often than not, modern users are accessing the web through smartphones and tablets. 

According to Leftronic, 63% of all US internet traffic comes from these mobile devices. While designing for computers will never change, it’s important for your web designs to be usable on any device that a visitor chooses. Failing to optimize can cost you time, money, and traffic.

Consider the key features of your site as you think about mobile access. Mobile users prefer small amounts of text, smaller paragraphs, and engaging images. If your content frequently includes video, this is even more important to consider. Many mobile users enjoy quick videos that can be watched, enjoyed, and shared at anytime, anywhere. Making your site device friendly will likely include higher development times and costs, but the ongoing results outweigh those challenges ten-fold.

Managing Cost Factors #2: Content Migration Fees

Second, it’s possible that your site may outgrow the existing size of your current web server. When it comes time to move from an existing to a new website, this process can be expensive. Depending on the content management systems being transitioned, automation is possible–and it’s a time saver! In the event that someone has to manually move content from one site to the other, the process can be particularly costly in time and money. Consider designating what type of content should be moved and what should be left behind. It could really make the difference in cost and functionality.

If time is an issue, you might consider adding a scheduled migration feature to your content. In this feature, content can be moved to a backup server on your terms. It could be weekly, monthly, or be driven by how often it’s accessed by visitors. Migrating content regularly can save massive headaches during upgrade periods–and it can also be used to store older content for later use.

Photo by Sai Kiran Anagani on Unsplash
Photo by Sai Kiran Anagani on Unsplash

Managing Cost Factors #3: Content Generation Times

Third, viable websites require fresh, interesting content. Creating, editing, and posting this content is another consideration that can be costly. Written and visual content are just two parts of this equation. Engaging web design requires careful attention to detail on a variety of levels. Beyond the layout of the site, the best sites will use analytical strategies to draw traffic. These strategies will include search engine optimization, the use of keywords, and updated tech knowledge. Failing to include engaging content in interesting ways could put your site out of business.

While the ways that content is created, edited, and posted will vary depending on the needs of your organization, it’s important to remember that content creation is a process. Consider how members of your team play to their strengths. If your team is filled with great coders but no writers, be mindful that you will want to work with freelance or outside writers to generate copy on a regular basis. Similarly, visual artists or other content creators are likely a freelance expense that can take the weight off the rest of your team.

Managing Cost Factors #4: System Integration

Fourth, websites that serve as a gateway to sales and service opportunities need to be designed in ways that make getting goods and services more easily. This means spending time and money to integrate sales management programs into the design of your site. This will take time and energy, but a well-integrated website will pay dividends for a long time.

Rest assured that your customers will let you know how they feel about your website. If the design is functional, you won’t hear a word about it. If the design is problematic, you will hear about it regularly. One way of attempting to balance costs with income is to track customer feedback. Maintaining an ongoing database of customer feedback can save time and energy. Keeping your website up to date will likely include adapting the site to the changing needs of visitors.

Managing Cost Factors #5: Strong Analytics

Fifth, one way of managing website costs in the long run has a lot to do with how the site runs. As you’re shopping around for a hosting service, it’s important to take a look at the level of control you have over performance. Having access to a dashboard can assist you and your team in actively managing resources.

When it comes to using analytics with webspace, you’ll want to consider how everything works together to provide a good customer experience. Visitors want to see engaging content, but they also want to access your site quickly and easily. Regularly reviewing available analytics and dashboards can really help your team get an idea of what users want and the issues that they want to avoid experiencing again in the future.

Solar VPS: Your Experts in Managing Website Costs

Now that you’ve learned a bit more about managing costs for your website, it’s time to find the right hosting solution for your business. The professionals at Solar VPS have been helping clients from all walks of life to build, maintain, and manage websites for years. No matter what stage of planning you’re in, we’re here to help. Our team can design custom solutions for iOS, Linux, and Windows users. When you’re ready to be in full control of your website costs–contact us today!