Solar VPS Blog

How to Start Using Big Data to Learn About Your Audience

Big data’s been all the rage in recent years, as companies use data provided by customers to understand how to improve products and services. The large amounts of data collected are commonly referred to as “big data.” Big data is a general term that refers to using large data sets to get insights into a problem, issue, or opportunity. Customers, and even potential customers, are surprisingly willing to give businesses information if it means savings or better products for them. They give things like location, birthdays, interests, preferred brands and other data that helps companies analyze their buying habits and needs. Companies are using social media to engage with audiences and collect data to help drive growth. Here are a few tips on how social media can help you learn about your audience to be more successful. 

Know Your Demographics

It’s important to use social media to find out who is buying your products. It’s perhaps the best way to use advertising effectively. For example, if you know your typical client is a 25 year old female, you don’t have to throw marketing dollars at the retired crowd. You can selectively place ads in social media groups where a target demographic spends time. Using big data gathered on social media helps companies build a strong core audience that can grow organically. Social media data also can help identify where large groups of potential customers live. This helps companies decide where to open new stores or pop-ups to test whether they want to make an investment in a certain city or town. 

More People Are Buying on Social Media than Ever

Sales from clicks on social media are growing at a rapid pace. Facebook, Instagram, Pinterest, Snapchat, and other social media giants are proving that their platforms are generating sales. Companies are directing more money to social media marketing every year. That’s because it’s money well spent. Big data has helped businesses locate potential buyers by analyzing purchase patterns. Just like in supermarkets that place shaving cream near the razors, social media companies can show what customers buy and when. They use search results and buying history to help companies increase sales. If customers regularly buy a hairbrush and then a certain brand of hair products, companies can market to specific audiences.  SolarVPS helps companies use technology on a scale that helps them gather and filter big data from social media. To find the right solution for your company, contact our team today.  

When Is It Time to Upgrade Your Disaster Recovery Plan

It’s never easy to predict when disaster will strike. People refer to something as a disaster when it exceeds normal event expectations, such as a storm that causes more than expected damage, or an incident that inflicts more harm than anticipated. Disasters can harm physical property, but they can also cause damage to an organization’s people, assets, or reputation. Most organizations make disaster planning a key component of business continuity. Disaster recovery lets managers know how to deal with an emergency. They know what the priorities are, how to respond, what steps to take and how to keep operations as normal as possible. Disaster recovery is an important aspect of keeping an organization alive when things go wrong. Here’s a look at how often disaster plans should be upgraded.

Disaster Recovery Is an Ongoing Process

First of all, it’s worth noting that disaster recovery is not an occasional thing. With most organizations, disaster training likely happens on an annual basis. However, there should be someone on your team dedicated to keeping the disaster recovery plan updated and relevant. For instance, if a company opens up a new supply chain, it should factor into the disaster plan immediately rather than wait until the regularly scheduled training comes around. If a company that heavily relies on data loses access to information or is hacked, they need to know how to respond. That takes regular industry watching to know what threats are out there that could hamper the ability to function.

Regular Training for Leadership

Experts in disaster recovery know that it’s too much to expect an organization’s leadership to always be passionate about business continuity. They’re occupied with new product development, growing a team, sales, public relations and all the other demands on their time. They should be able to rely on experts to keep them abreast of the most vital information they need to make a decision in disaster recovery. Companies that are in the cloud, for example, need to know if there are fail-over capabilities in place if a server or data center goes offline. They need to be able to respond quickly to limit impact in the wake of a disaster SolarVPS provides cloud solutions for clients interested in business continuity. Our products give organizations the flexibility and security they need to function during and in the aftermath of a disaster. For questions on how we can help with disaster recovery, contact us today.

Six Threats to Your Company Data and How to Prevent Them

Once a company is successful enough to carry customer data, protecting that data should be a top priority. The news is full of stories of companies that didn’t take proper precautions and lost private information due to accident or people with bad intentions. Protecting data requires an effective plan and discipline in order to maintain safety standards. Virtual Private Servers (VPS) are a great cloud security solution for companies that need help securing proprietary or private information. Here are six threats to company data and how to prevent them.
  1. Personal Devices with Access to Company Data

These days, a lot of companies are allowing employees to bring their own devices to work. BYOD is popular because it saves companies money and lets workers use what they want. However, companies need to make sure each employee device has proper data protection in place before they access company information. If you choose to allow BYOD, set a device policy that helps you control how company information is accessed. Pushing your data into the cloud and using VPS with proper cloud security measures lets you partner with companies that can spot trouble as it happens and limit risk to the business.
  1. Carelessness

Some of the biggest data breaches happen because of carelessness. We’ve read stories in the past of prototype devices being left in bars and data leaks happening because someone forgot to lock their computer. Every company should have regular training for the best practices in data safety. Make the training a regular occurrence so people get used to protecting company assets.
  1. Angry or Laid Off Employees

Disgruntled employees are another threat to company data. Being laid off is often met with resentment. When the employee isn’t thinking clearly, they could do something foolish and expose or steal company data. Data protection needs to be a component in any performance management or firing plan. Make sure there are steps in place to remove access to data before the meeting happens.
  1. Failed Updates

Software and devices are continually patched to keep ahead of bad actors or gaps in data security. If a device doesn’t get the newest patches on time, it opens up vulnerability. Companies need to make sure all devices are up to date with the latest antivirus software and other patches to keep information safe. Patches are especially vital to cloud security.
  1. Partners

Most companies will have to grant data access to third-party partners at some point. How you manage that access will determine how safe your data stays. A partner with poor data security opens you up to a real threat. Cloud security enables companies to compartmentalize where and how access is granted. It can keep partners from looking or going where they shouldn’t.
  1. Cloud Security Encryption

All data in the cloud and on devices should be encrypted for security. Encryption adds a layer of security when data is accessed or transmitted so it cannot be stolen easily. Strong encryption is one of the best ways companies can protect their information in the cloud. Solar VPS is one of the world’s premier VPS and cloud security firms. We partner with companies to craft solutions that store and keep your data safely. Contact our team today to hear how we can help protect your business.

How to Select the Best VPS Hosting Plan for Your Business

Choosing the right VPS hosting plan for your business can help you scale like few other tools can. The technology available that lets you secure the resources you and your customers need on demand is better than ever before. Virtual Private Servers (VPS) give businesses guaranteed computing performance. Hosting has never been so simple. Service providers have tools and packages that can be custom fit to your business needs. However, getting the right hosting provider plan takes a bit of research. Here are some basic things you need to know to select the best VPS hosting plan.
  1. Understand What Hosting Can Offer

VPS web hosting is a great option for a lot of companies. It allows them to forgo the high costs of setting up onsite hosting facilities and everything that goes along with it. You don’t need to hire skilled labor to oversee hosting, troubleshooting, technology upgrades, and other challenges. In addition, when your business outgrows your current hosting capabilities, it costs more money to build out to handle the resource demand. Shifting hosting responsibilities to a capable third-party provider allows your team to focus on products and services for customers.
  1. Choose a Hosting Plan that Takes Future Growth into Account

When you meet with VPS hosting providers, you need to make sure to not just frame things as they stand today. Eventually, your company will grow and require more bandwidth. Talk to them about cost and capabilities in the future. What happens when you double, or triple, in size? Will they be able to meet your requirements?
  1. Inquire About RAM

RAM should be one of the first technical aspects of a VPS hosting plan you touch on. It’s important to assess the capacity that the third party can offer your company. Their RAM will be running your operating systems. The amount of RAM you will need depends on the size and service demands of your company. Again, it’s important to select a hosting provider who can give you what you need now and support future growth.
  1. Service and Price Balance

There are VPS hosting services that cost very little but offer bare-bones service. There are other companies that offer dedicated support techs based on your hosting plan. It’s important to understand what your tolerance is regarding price versus service. Choose the plan that you can live with. Finding the cheapest plan shouldn’t be a priority if you need responsive service. Solar VPS serves over 10,000 global clients with VPS hosting. Our team is dedicated to providing excellent solutions to meet the needs of your business. If you have questions about hosting plans, contact our team today.

Using Open Source Apps to Build A Custom VPS Solution

Photo by Alex Kotliarskyi on Unsplash

Photo by Alex Kotliarskyi on Unsplash

Using a VPS network to store your company data is a cost-effective decision. However, finding the right VPS applications can be tough. Many companies will explore a variety of options and then settle on a vendor. In today’s blog, we’ll take a look at three open source apps that you can use to cultivate the perfect custom VPS cloud solution using a Linux operating system.

iRedMail

The first open source app that we’ll look at is called iRedMail. The iRedMail app makes it easy to house your own email system completely on a private network. What sets iRedMail apart from other more traditional email systems is that it’s easy to install, manage, and deploy to your team. 

Matomo

Another open source app to consider is Matomo. Matomo is your go-to stand-alone tool for monitoring analytical data. Having a stand-alone analytic system can be particularly helpful if you don’t want to invest in a larger group of applications like what Google offers. Small organizations will still be able to track key performance indicators including site-speed tests, geolocation reporting, goal tracking, and other important productivity data.

Nextcloud

The third and final open source app that we want to discuss today is Nextcloud. Nextcloud is the ultimate option in open source office management. Some of the landmark features include quick file sharing and user friendly collaboration between your team members. These features are made more accessible through Nextcloud’s desktop and mobile friendly client versions.

Get Exactly What You Need and Want

Now that we’ve taken a look at three open source applications, it’s important to remember that you are building a VPS solution that meets all of your organization’s needs and some of the wants. While a lot of VPS vendors will provide software packages, the drawback to these solutions is that they may not provide everything that your company needs to thrive. Don’t be afraid to build your own VPS solution with these open source apps and more.

Partner with Experts in Linux VPS

As you begin building your company’s custom VPS solution, remember that you aren’t going through these changes on your own. The team of Solar VPS is ready to help you build the best possible cloud based computing option. Find out how Solar VPS can help your business save time and money. We offer a variety of options to support iOS, Windows, and Linux operating systems. Contact us today!

Using Cloud Computing to Save Time and Money

Photo by Igor Miske on Unsplash

Photo by Igor Miske on Unsplash

If you’re running a business that does a lot of computer-based work, you’re probably looking for ways to increase productivity and maximize your workflow. One of the best ways to do both of those things is to move to using cloud-based computing. In this blog, we’ll take a look at how using cloud apps can save time and money for your business.

Cloud Apps Are Cheaper

One of the main reasons that your business should shift to a cloud computing program is the bottom line: the cost. Cloud apps are cheaper in two ways because they require less time to use and cost less as well. The beautiful part of using cloud computing is that every user of your computer network can access every application anywhere. This is possible because the software lives on a controlled server and all users log in online to receive instant access. Because of the cloud software, there is no need to continuously buy physical copies of software. The financial answer? Cloud hosting plans are very affordable–your vendor will offer a variety of options that will allow you to maximize speed of use and monitor cost.

Cloud Apps Eliminate the Boundaries for Collaboration

Another significant reason for using cloud apps involves the ease of use. Many companies use cloud computing solutions because they allow employees to work remotely and to work together from anywhere. When your employees can find the best ways to work and have the flexibility to do so without walls, great things happen. Imagine how much stronger your team will be when everyone is working together–and faster!

Cloud Apps Are More Secure

The third reason that your business should consider using cloud apps is the security of your data. The risk of data misuse or loss has never been higher. When you trust your data to a cloud hosting company, they assume all the risk. As a result, they will take care of making sure that all of your data is secure. They will work hard to keep your network up to date and completely secure–additionally, their support teams will do whatever they need to do to keep your business running smoothly!

Ready to Start Using Cloud Apps?

Now that you’ve taken a closer look at some of the key benefits to using cloud-based computers, find out how Solar VPS can help your business save time and money. At Solar VPS, our experts are ready to find the right cloud computing solutions for your organization. We offer a variety of options to support iOS, Windows, and Linux operating systems. Let’s increase your revenue together. Contact us today!

How VPS Computing Makes Backing Up Data Easy

Photo by Benjamin Dada on Unsplash

Photo by Benjamin Dada on Unsplash

While all VPS computing solutions provide a variety of options and features, not all VPS solutions are created equal. One of the key features of VPS computing that you should consider adding to your current plan is data backup. In today’s blog, we’ll discuss four reasons why cloud backups are key to the success of your VPS data plan and the safety of your company data.

VPS Data Is Always Available

When your company moves to a VPS computing solution, you enjoy the flexibility of being able to access your data and your applications from any computer. This is a key selling point for a lot of businesses because flexible data options allow wider collaboration. Without the limits of having to work in one location, your employees can always access a current version of documents that have been automatically backed up on the cloud.

VPS Data Can Be Scalable

VPS data companies provide their clients the ability to scale their data–to go up if you need more data or to go down if you aren’t using enough. This is a key cost-saving concept to consider. While your data company will provide you with unlimited space that comes with a cost, the savings will still be very visible. No more flash drives, no more external hard drives, no more worrying about physical storage that can be left at the office or lost. Cloud backups to the rescue!

VPS Data Is Completely Safe from Loss

A VPS provider will keep your data safe and secure where no one can access it without the proper credentials. As we’ve already discussed, having data kept on the cloud prevents the loss of physical peripherals and unintentional access.

VPS Data Is Secured by Your VPS Provider

For the reasons we’ve discussed and more, trusting your VPS data to a VPS provider is the smartest decision you can make. While shifting to a cloud based computing solution may be challenging at the beginning, your peace of mind is worth the growing pains. By trusting your data to a trusted partner like Solar VPS, you can know that your data will be protected behind firewalls and other password-protected access points. At Solar VPS, we offer cloud hosting and data backup plans to meet your current and future VPS needs. Whether your cloud computing program is based in iOS, Windows, or Linux, we have a solution to meet your needs. With competitive pricing, technical support, and constant safety, there’s no better place to go! Don’t delay–Contact us today!