In 2020, over 455 million websites use WordPress.com. That means that the WordPress market share is 35% of all websites in the world! That also means that WordPress users are in great company. However, understanding how it works can make a huge difference.
If you maintain a website for your business needs, chances are that you’re always looking for ways to make it easier to run both. Unlike the early days of the internet, web providers are trying to include options that take the pressure off your tasks. One of these tools is a control panel, also known as a cPanel. In today’s blog post, we’ll look at three ways that you can use cPanel to optimize your WordPress site.
What Is cPanel?
To put it simply, a cPanel (or control panel) is a way for an administrator to access information on their website. Whether it’s being used for analytics, content posting, or design maintenance, a control panel is your way of accessing how the world views your content. Without one, it can be extra complicated to get your website online and keep it there.
A cPanel will be designed and provided to your organization by your web hosting company. If you aren’t hosting your site, you aren’t sharing your site with the world. While the functions provided in your control panel suite will differ depending on your web host, understanding what it can and cannot do for your site is important to managing the site and reducing your frustrations.
How Is cPanel Different from WordPress?
Essentially, cPanel is designed as an SMS or server management system, while WordPress is a CMS or content management system. They are designed to be integrated as one streamlined means of managing the server-side and the customer-side of your website. While the cPanel system is designed to allow you and your team to easily manage server and site performance, WordPress is where your website itself lives.
Using WordPress as your website and content building system can be simplified if you intertwine it with a cPanel suite. That means one login and some widgets can provide you and your team with a unified understanding of content and performance. Next, we will take a closer look at three ways that pairing these tools together can make running your commercial website an even smoother process.
cPanel/WordPress Optimization Way #1: File Management
The first way that an integrated cPanel-WordPress can help your website operate more efficiently involves your file management system. Since your WordPress will be integrated into the cPanel, you will be able to better upload, remove, and move files around on your server. This is something that can keep your content fresh without losing items that would be good to have archived for future use. Depending on the size of your server, you will likely be able to create file backups, manage disk space, and otherwise organize your content in whatever way your business determines. In the next section, we’ll take a look at how using an integrated solution can improve email access and the overall workflow of your team.
cPanel/WordPress Optimization Way #2: Email and Workflow Improvements
The second option that your team can use to optimize your WordPress site with cPanel involves how emails and tasks are routed. While many teams utilize outside email structures, using Gmail or Microsoft Teams, that can be a time-consuming task–especially if you are regularly hiring new employees. When you integrate cPanel with WordPress, you can create new email accounts using your website address in seconds.
To put it simply: every cPanel client has an email management function. From an administrative level, the cPanel Webmail feature allows for firewalls and spam blockers to be administered at the top levels. Each email user will continue to have control of managing their own spam protections, out of office replies, and other essential account-level functions. When you want your team members to get away from having email addresses that end in @gmail.com, integrating cPanel and WordPress is the way to go. In the next section, we’ll take a deeper look at how these tools can be used together to manage website traffic and usage.
cPanel/WordPress Optimization Way #3: Managing Traffic and Use
The third and final tip to share about integrating cPanel with WordPress involves maximizing usage on your website. This might seem a little lackluster, but it’s important to consider how much your company pays for a web hosting plan. These expenses, coupled with the employee hours required to design, redesign, and produce content for the site, can be astronomical. Investing in a solid cPanel-WordPress integration is essential to getting the most bang for your buck. This is true in two different facets: in the amount of traffic that moves through your site and in the amount of revenue that you earn.
With respect to traffic, your business should have an active marketing plan that can be used to drive traffic or viewers to your site. The type of plan you have will obviously depend on the type of business that you are running. Sales-based organizations will run sales, do product launches, and use other means to encourage participation across different social media platforms like Twitter, Instagram, Facebook, and Snapchat. Creative or media content-focused companies will use social media and excitement to drive viewers to the site. Using your cPanel analytics is one way to review which methods are working and which need to be revisited.
Similarly, the amount of traffic that your site gets will have a direct correlation to the revenue that is brought back in. This revenue will vary depending on the type of site involved and the level of engagement that happens. When companies run sales, average order size will vary depending on the items included. When companies launch new campaigns or post new engaging content, word of mouth will change how much traffic is involved. Inside your cPanel analytics reporting, up-to-the-second data can reveal a startling amount about the successes and failures or the earnings and losses.
Solar VPS: Optimization Made Easy
Now that you’ve learned three ways that integrating cPanel and WordPress can enhance your web presence, it’s time to let our team lead the way. At Solar VPS, our experts understand how optimizing your business can make the difference between success and failure. We will help develop a precise plan that fits the unique needs of your team. Don’t go it alone. Contact us today to learn more!